KIPP Memphis Public Schools Student Enrollment Digital Marketing & Lead Management Services RFP #101626 (2026)
Kipp Memphis Collegiate High SchoolSchool · Memphis, TN- Due
- Nov 9, 2026
- 7 days left
- Posted
- Oct 16, 2026
- Contract term
- 0.5 years
- Primary contact
- Angela Wicks
The 30-second brief
KIPP Memphis Public Schools seeks a digital marketing partner for student enrollment and lead management services across three schools forming a K-12 STEM feeder pattern: KIPP Memphis Collegiate Elementary, Collegiate Middle, and Collegiate High. The scope includes a discovery period, campaign strategy, digital marketing execution, automated email nurture, a lead-to-application dashboard, content calendar strategy, media storage, and ongoing human support. The campaign aims to generate at least 600 paid leads and 300 applications with a 50% or higher conversion rate for the January-July 2027 term, operating under an all-in initial budget of $70,000. Proposals are due by November 9, 2026, at 5:00 p.m. Central, with questions due by October 26, 2026. Evaluation criteria prioritize Scope and System Fit (30%), Pricing and Value (30%), Experience and Results (20%), and References and Qualifications (20%).
Discovery and campaign strategy, Digital marketing execution and optimization, Lead management system, Automated email nurture, Lead-to-application dashboard, Content calendar strategy, Media storage, Human support
Scope and System Fit (Parts B, G) 30%, Pricing and Value (Parts C, D) 30%, Experience and Results (Parts E, H) 20%, References and Qualifications (Parts F, I) 20%
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Summary
KIPP Memphis Public Schools seeks a digital marketing partner for student enrollment and lead management services across three schools forming a K-12 STEM feeder pattern: KIPP Memphis Collegiate Elementary, Collegiate Middle, and Collegiate High.
The scope includes a discovery period, campaign strategy, digital marketing execution, automated email nurture, a lead-to-application dashboard, content calendar strategy, media storage, and ongoing human support. The campaign aims to generate at least 600 paid leads and 300 applications with a 50% or higher conversion rate for the January-July 2027 term, operating under an all-in initial budget of $70,000. Proposals are due by November 9, 2026, at 5:00 p.m. Central, with questions due by October 26, 2026. Evaluation criteria prioritize Scope and System Fit (30%), Pricing and Value (30%), Experience and Results (20%), and References and Qualifications (20%).
EVALUATION CRITERIA
Scope and System Fit (Parts B, G) 30%, Pricing and Value (Parts C, D) 30%, Experience and Results (Parts E, H) 20%, References and Qualifications (Parts F, I) 20%
REQUIRED DELIVERABLES
8- Discovery and campaign strategy
- Digital marketing execution and optimization
- Lead management system
- Automated email nurture
- Lead-to-application dashboard
- Content calendar strategy
- Media storage
- Human support
REQUIRED ATTACHMENTS
9- Company overview
- Requirements response
- Projected results
- Pricing form
- Experience and case studies
- Three client references
- Sample dashboard
- Team and support
- Documents including legal and financial situation disclosures and insurance acknowledgement
- Submit to
- [email protected]
- Duration
- 36 months
- Scope location
- Memphis, TN
- Reported agency
- KIPP Memphis Public Schools
Questions about this RFP
How do I respond to this RFP from Kipp Memphis Collegiate High School?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 9, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Angela Wicks.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Kipp Memphis Collegiate High School in TN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Angela Wicks. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Discovery and campaign strategy, Digital marketing execution and optimization, Lead management system, Automated email nurture, Lead-to-application dashboard, Content calendar strategy, Media storage, Human support. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Scope and System Fit (Parts B, G) 30%, Pricing and Value (Parts C, D) 30%, Experience and Results (Parts E, H) 20%, References and Qualifications (Parts F, I) 20%" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Kipp Memphis Collegiate High School?
All active and historical solicitations from Kipp Memphis Collegiate High School are tracked and searchable. As a school agency, Kipp Memphis Collegiate High School regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 0.5 years. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of November 9, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Company overview, Requirements response, Projected results, Pricing form, Experience and case studies, Three client references, Sample dashboard, Team and support, Documents including legal and financ. Review the full document from Kipp Memphis Collegiate High School for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Memphis, TN. Review the full solicitation for detailed scope requirements.