Your public sector long tail, worked for you.
Civic IQ builds demand across the agencies your team never gets to, using AI-powered intent data, signal-based sequences and competitor contract intel. Our SDRs follow up by phone and book warm intros with your AEs. We get paid when the deal closes.
- No retainer
- No upfront fee
- Your AEs own every deal
Your team works the top accounts. We work everyone else.
Public sector teams rightly focus on the biggest accounts. But the market is far wider: 100,000+ public agencies, and most of them never get a touch. Civic IQ works that long tail, so your AEs only take meetings worth taking.
Municipalities & counties
Public works, IT, police, parks, finance and clerk departments
Special districts
Fire, transit, water, sanitation and port authorities
Public utilities
Electric, gas and water utilities and their field operations
K-12 districts
District technology, operations, transportation and facilities
Universities & colleges
Campus IT, operations, public safety and facilities
State agencies
Departments and divisions buying beyond the statewide contract
Intent data and human follow-up, working together
Software finds the accounts and starts the conversation. People qualify them and make the introduction. You get meetings with agencies that have a reason to buy now.
AI-powered intent data
We read council and board minutes, budgets and capital plans for signals that match what you sell, often months before an RFP is published.
Competitor contracts
We find agencies running on competing products and time outreach to contract expirations, re-bids and budget cycles.
Signal-based sequences
Personalized, multi-channel sequences anchored to the signal that surfaced each account, sent from Civic IQ rather than your domain.
SDRs who call and follow up
Our SDRs work the phones and pre-qualify on need, budget and timing. Only then do they book a warm intro with your team.
From first signal to signed contract
Seven steps, run by Civic IQ end to end. Your team's time starts at the warm intro, and we stay alongside your AE until the contract is signed.
- 01
Research & ICP fit
We learn your public sector value proposition, competitive landscape and ideal agency profiles before a single email goes out.
- 02
Signal-based targeting
Civic IQ scans meeting minutes, budgets and contracts for signals in your category, months before RFPs drop.
- 03
Competitive displacement
Targeted campaigns at agencies on competing platforms, timed to contract renewals, re-bids and budget cycles.
- 04
Outbound & qualification
All outreach runs from Civic IQ. Our SDRs run personalized, multi-channel campaigns and pre-qualify on need, budget and timing.
- 05
Warm intros to your team
Once an agency is qualified, we introduce your AE, with the source signal, contacts and an account brief attached.
- 06
Inbound government referrals
Government staff use our free platform to search and compare vendors. When agencies evaluate your category, we refer them to you.
- 07
AE support to close
We stay in the deal through signature: stakeholder mapping, procurement path and contract vehicle research.
Not your typical channel partner
Most channel partners sell through relationships they already have. Civic IQ starts from data on every public agency, so we reach the accounts no rolodex covers, at the moment they start planning to buy.
Typical: Existing relationships and a rolodex, so the same few agencies everyone already calls.
Civic IQ: Intent signals read from council and board minutes, budgets and capital plans across 100,000+ agencies.
Typical: Reacts once an RFP is published, when every competitor sees it too.
Civic IQ: Engages months earlier, while the budget is still being discussed.
Typical: Limited by headcount and geography, usually a handful of states.
Civic IQ: Every state and agency type, with software doing the research and SDRs doing the follow-up.
Typical: Rarely knows who holds the incumbent contract or when it ends.
Civic IQ: Tracks competitor contracts and times outreach to expirations, re-bids and renewals.
Typical: Generic emails and cold calls from a shared script.
Civic IQ: Personalized sequences anchored to each account's signal, followed up by SDR calls.
Typical: A name, a phone number and a promise of interest.
Civic IQ: A warm intro with the source signal, contacts, procurement path and an account brief.
Typical: You take the partner's word for why an account is worth pursuing.
Civic IQ: Every intro cites the public document behind it, so your AE can check it.
Performance-based, start to finish
We only win when you do. That keeps our SDRs focused on agencies that will actually buy, not on filling your calendar.
We join your partner program
We register through your standard partner or referral program. Standard terms, no custom contract.
Outreach comes from Civic IQ
We run the outbound and make warm intros. Your AEs own the relationship and the deal.
We're paid on closed business
Like any other partner. No retainer, no upfront fee, no per-meeting charge.
| Retainer SDR agency | Hiring in-house SDRs | Civic IQ Channel Partner | |
|---|---|---|---|
| Upfront cost | Setup fees are common | Recruiting and onboarding | None |
| Ongoing cost | Monthly retainer | Salary, tools and data | None until a deal closes |
| Who carries the pipeline risk | You | You | We do |
| Government intent and contract data | Usually generic lists | Bought separately | Built in |
| Who owns the deal | You | You | Your AEs |
Built for vendors with more market than reps
A strong fit if
- You sell to state and local government or education, and your team concentrates on the largest accounts
- Thousands of agencies in your market have never heard from you
- You have a partner or referral program, or are open to starting one
- You want more public sector pipeline without adding headcount or a retainer
- Competitors hold contracts you'd like to displace at renewal
What we need from you
- Registration in your partner or referral program
- Product and messaging enablement, so outreach sounds like you
- A named AE or partner manager to receive warm intros
- Optional: deal registration or CRM access to keep ownership clear
FAQ
Partner program questions
A performance-based way to grow public sector pipeline. Civic IQ builds demand across the agencies your team doesn't reach, using AI-powered intent data from public meetings and budgets, signal-based email sequences and competitor contract intelligence. Our SDRs follow up by phone, qualify each agency, and book a warm intro with your AE. We're paid when the deal closes.
Ready to have your long tail worked for you?
Tell us about your public sector team. If it's a fit, we'll register as a partner and start building pipeline. You pay nothing until a deal closes.