Frequently Asked
Questions

We monitor over 50,000 public sector entities across the full SLED landscape—state agencies, local governments (municipalities and counties), K-12 school districts, higher education institutions, and special districts. Our coverage includes everything from major metropolitan agencies to towns and districts with 3,000+ residents, giving B2G vendors comprehensive visibility into the state, local, and education market.

Civic IQ uses AI and natural language processing to analyze thousands of government documents, meeting transcripts, and public records. Our system identifies pre-RFP buying signals such as feasibility studies, budget allocations, strategic plan discussions, leadership changes, and vendor evaluations—typically 6 to 18 months before they become formal solicitations. Think of it as an early warning system for public sector sales teams that surfaces the opportunities buried in board minutes, council meetings, and planning documents.

We integrate natively with HubSpot and Salesforce—the two CRMs most widely used by public sector sales teams. Contacts, account intelligence, buying signals, and deal records sync automatically into your existing workflows. No manual data entry, no switching between tools. Your reps see SLED intelligence directly in the CRM where they already work.

Typically 6–18 months before an RFP is published. Our AI identifies early-stage buying signals—planning discussions, budget allocations, feasibility studies, leadership changes, and vendor evaluations—while your competitors are still waiting for the formal solicitation. This pre-RFP intelligence lets you shape requirements, build relationships, and position yourself as the preferred vendor before the bidding even begins.

If records are merged in your CRM (HubSpot or Salesforce), Civic IQ mappings may need to be updated to maintain sync accuracy. Our customer success team can help resolve any mapping issues quickly.

Selling to state, local, and education (SLED) agencies requires a different approach than B2B or B2C sales. Government procurement involves formal solicitation processes, compliance requirements, and longer sales cycles. The key to success is getting in front of agencies early—before the RFP is issued—so you can build relationships and influence requirements. Civic IQ helps B2G vendors do exactly that by surfacing the buying signals that indicate an agency is planning to spend, along with the contact information you need to engage the right decision-makers.