Your next campaign already has an audience. You just haven't found them yet.
Know which government agencies have buying signals months before RFPs, who the new decision-makers are, and which markets your competitors haven't touched—all sourced from board meeting monitoring across 79,000+ agencies.
Capabilities
The market intelligence your campaigns are missing
Stop marketing into a void. Know which agencies are in an active buying cycle, reach the right contacts before competitors do, and build lists that actually convert.
Target accounts with real intent
AI Mode analyzes 30,000+ government board meetings monthly and surfaces agencies actively discussing projects in your category. Every target on your list has a documented reason to buy, not just a job title that matches.
Reach new decision-makers first
When a new fleet director, IT chief, or public works head is appointed, the 90-day window before they lock in vendors is your best shot. Civic IQ tracks new hires by title and territory so your team can be first in the door.
Launch outreach sequences in minutes
For every pre-RFP signal, AI drafts a personalized 3-step email sequence referencing the specific project, agency, and meeting context. Build segmented lists by county, agency type, or competitor and launch without switching tools.
The difference
Without Civic IQ vs. with it
Campaigns built on guesswork
- Target lists pulled from generic databases with no signal that an agency is actually spending in your category
- No visibility into new hires. Outreach goes to the wrong contact after a leadership change
- Broad state-level targeting returns incomplete lists. A county-by-county approach requires hours of manual work
- Email campaigns are generic and cold. No context, no personalization tied to what the agency is actually doing
- You find out a competitor won a contract renewal after the fact, not in time to get in the conversation
Campaigns built on real signals
- Every account on your list has a documented buying signal: budget approvals, feasibility studies, or board discussions in your category
- New decision-maker alerts surface fresh contacts the moment a relevant hire is made, 90 days before they choose a vendor
- Build targeted lists county by county, by agency type, or by competitor contract status. Segmented and export-ready
- AI drafts email sequences with project-specific context pulled from actual government meeting records
- Competitor renewal timelines are visible months in advance, so displacement campaigns can be planned and timed properly
Use Cases
How marketing teams use Civic IQ
Signal-based account targeting
Build ABM lists from agencies that are actually in a buying cycle for your category. AI Mode filters 79,000+ agencies down to the ones discussing your product type in real board meetings, so every account your campaigns touch has a documented reason to buy.
New decision-maker campaigns
New public works directors, fleet managers, and IT chiefs are the highest-conversion segment in government sales. Civic IQ tracks new hires by title, department, and geography, so you can reach them with an intro campaign before they've committed to anyone.
Segmented outreach by territory
Build county-level contact lists tied to partner reps and assigned territories. Segment by agency type, budget size, or procurement vehicle, and launch email sequences from a dedicated sending domain to protect your main domain's deliverability.
Competitor displacement campaigns
See which agencies are using competitors, at what contract values, with what expiry dates. Build timed displacement campaigns that land 5–6 months before renewal, when agencies are most open to alternatives and RFP language hasn't been written yet.
Targeted paid ads against agencies in a buying cycle
When a city signals a $500K ERP investment in a board meeting, you don't have to wait for the RFP. Export the decision-makers from that agency and build a custom audience on LinkedIn and Facebook to run ads directly against the stakeholders evaluating vendors—before they shortlist anyone. Every dollar you spend reaches people with a documented reason to buy, not a generic job title filter.
Related Products
What marketing teams rely on
Stop chasing RFPs.
Start shaping them.
Right now, in a conference room somewhere, an agency is naming the vendor for your next contract. Be the one they name.