KIPP Memphis Public Schools - Marketing & Recruitment Campaign for KIPP Cordova Collegiate Elementary - RFP #031326 (2026)
Kipp Memphis Collegiate High SchoolSchool · Memphis, TN- Due
- Apr 27, 2026
- Deadline passed
- Posted
- Mar 13, 2026
- Primary contact
- Angela Wicks
The 30-second brief
KIPP Memphis Public Schools seeks a marketing and communications firm to provide strategic and executional support for student enrollment and teacher recruitment for the launch of KIPP Cordova Collegiate Elementary, located at 7275 Goodlett Farms Parkway, Cordova, Tennessee 38016. The new performing arts focused elementary school will open in August 2027, serving grades K-2 initially and expanding to K-5. The campaign targets student enrollment with a year 1 goal of 260 students (focusing on priority zip codes 38016 and 38018) and teacher recruitment for 17 positions. Vendors must submit two tiered budget scenarios (Tier 1 base budget of $100,000 and Tier 2 expanded budget of $200,000) along with firm overview, strategic communications and partnerships, campaign execution strategies, content and creative production, and web, email and paid media experience. Proposals are due by April 27, 2026 by Noon, with questions due by March 27, 2026 by Noon.
(Section I) Firm Overview & Team Structure 5%,(Section II) Budget 10%,(Section III) Strategic Communications & Partnerships 15%,(Section IV) Recruitment Campaign Strategy & Execution 30%,(Section V) Content, Creative & Social Media 10%,(Section VI) Marketing Experience (Web, Email, Paid Media) 30%
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Summary
KIPP Memphis Public Schools seeks a marketing and communications firm to provide strategic and executional support for student enrollment and teacher recruitment for the launch of KIPP Cordova Collegiate Elementary, located at 7275 Goodlett Farms Parkway, Cordova, Tennessee 38016.
The new performing arts focused elementary school will open in August 2027, serving grades K-2 initially and expanding to K-5. The campaign targets student enrollment with a year 1 goal of 260 students (focusing on priority zip codes 38016 and 38018) and teacher recruitment for 17 positions. Vendors must submit two tiered budget scenarios (Tier 1 base budget of $100,000 and Tier 2 expanded budget of $200,000) along with firm overview, strategic communications and partnerships, campaign execution strategies, content and creative production, and web, email and paid media experience. Proposals are due by April 27, 2026 by Noon, with questions due by March 27, 2026 by Noon.
EVALUATION CRITERIA
7- (Section I) Firm Overview & Team Structure 5%
- (Section II) Budget 10%
- (Section III) Strategic Communications & Partnerships 15%
- (Section IV) Recruitment Campaign Strategy & Execution 30%
- (Section V) Content
- Creative & Social Media 10%
- (Section VI) Marketing Experience (Web, Email, Paid Media) 30%
REQUIRED ATTACHMENTS
(Appendix Section 1) Description of the individual's or firm's current legal and financial situation, including: any bankruptcies filed; and, any material (in excess of $50,000) claims, judgments, arbitrations, investigations or lawsuits pending.,(Appendix Section 2) Acknowledgement that the Bidder agrees to purchase and maintain during the entire term of the consulting arrangement commercial general liability insurance, professional errors and omissions insurance, and workers' compensation (if applicable), in such amounts as are reasonably required by KIPP Memphis or as required by law.,(Appendix Section 3) Samples of communication and media campaign materials.,(Appendix Section 4) List of at least three (3) professional references.
- Submit to
- [email protected]
- Scope location
- Cordova, Tennessee
- Reported agency
- KIPP Memphis Public Schools
Questions about this RFP
How do I respond to this RFP from Kipp Memphis Collegiate High School?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 27, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Angela Wicks.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Kipp Memphis Collegiate High School in TN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Angela Wicks. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "(Section I) Firm Overview & Team Structure 5%,(Section II) Budget 10%,(Section III) Strategic Communications & Partnerships 15%,(Section IV) Recruitment Campaign Strategy & Execution 30%,(Section V) C..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Kipp Memphis Collegiate High School?
All active and historical solicitations from Kipp Memphis Collegiate High School are tracked and searchable. As a school agency, Kipp Memphis Collegiate High School regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: (Appendix Section 1) Description of the individual's or firm's current legal and financial situation, including: any bankruptcies filed; and, any material (in excess of $50,000) claims, judgments, arb. Review the full document from Kipp Memphis Collegiate High School for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Cordova, Tennessee. Review the full solicitation for detailed scope requirements.