City of Salem Destination Stewardship and Marketing RFP 26-25-PLAN
City of SalemCity · Salem, MA- Due
- Dec 9, 2025
- Deadline passed
- Posted
- Nov 17, 2025
- Contract term
- 3 years
- Primary contact
- Anthony Delaney
- (978) 619-5695
The 30-second brief
The City of Salem is seeking proposals from qualified entities to lead the City's marketing efforts and management of Salem as a destination. The selected entity will be responsible for destination stewardship, collaborating on initiatives, assisting with implementation of city programs, and creating/maintaining strategies for tourism planning, development, and marketing.
Cover Letter, Qualifications and Experience, Approach to Project, City Resources, Subcontracting details, Price Proposal Form, Signed Certificate of Non-Collusion, Signed Tax Compliance Certification, Signed Certificate as to Corporate Bidder (if applicable), Acknowledgement of Addenda.
Project Approach, Qualifications, Personnel and Organizational Management, Social Media Content Accessibility, Collaboration, Data Collection and Analysis.
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Summary
The City of Salem is seeking proposals from qualified entities to lead the City's marketing efforts and management of Salem as a destination.
The selected entity will be responsible for destination stewardship, collaborating on initiatives, assisting with implementation of city programs, and creating/maintaining strategies for tourism planning, development, and marketing.
EVALUATION CRITERIA
6- Project Approach
- Qualifications
- Personnel and Organizational Management
- Social Media Content Accessibility
- Collaboration
- Data Collection and Analysis
REQUIRED DELIVERABLES
10- Cover Letter
- Qualifications and Experience
- Approach to Project
- City Resources
- Subcontracting details
- Price Proposal Form
- Signed Certificate of Non-Collusion
- Signed Tax Compliance Certification
- Signed Certificate as to Corporate Bidder (if applicable)
- Acknowledgement of Addenda
REQUIRED ATTACHMENTS
5- RFP Cover Sheet
- Certificate of Non-Collusion
- Taxation Attestation Clause
- Fee Proposal Form
- Attachment 1: Sample Contract
- Submit to
- 93 Washington Street, 2nd Floor, Salem, MA 01970
- Scope location
- Salem
Questions about this RFP
How do I respond to this RFP from City of Salem?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 9, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: 93 Washington Street, 2nd Floor, Salem, MA 01970. For questions, contact Anthony Delaney.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Salem in MA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Anthony Delaney at (978) 619-5695. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Cover Letter, Qualifications and Experience, Approach to Project, City Resources, Subcontracting details, Price Proposal Form, Signed Certificate of Non-Collusion, Signed Tax Compliance Certification, Signed Certificate as to Corporate Bidder (if applicable), Acknowledgement of Addenda.. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Project Approach, Qualifications, Personnel and Organizational Management, Social Media Content Accessibility, Collaboration, Data Collection and Analysis." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Salem?
All active and historical solicitations from City of Salem are tracked and searchable. As a city agency, City of Salem regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: RFP Cover Sheet, Certificate of Non-Collusion, Taxation Attestation Clause, Fee Proposal Form, Attachment 1: Sample Contract. Review the full document from City of Salem for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Salem. Review the full solicitation for detailed scope requirements.