Santa Cruz County Regional Transportation Commission - Marketing Services for GO Santa Cruz County RFP 2611 (2026)
Santa Cruz County Regional Transportation CommissionSpecial District · Santa Cruz, CA- Due
- Apr 20, 2026
- Deadline passed
- Posted
- Mar 25, 2026
- Contract term
- 1 year
- Primary contact
- Amanda Marino
- (831) 460-3200
The 30-second brief
The Santa Cruz County Regional Transportation Commission is seeking professional marketing and communications services to support the GO Santa Cruz County transportation demand management (TDM) program. The consultant will develop and implement a multi-faceted marketing campaign utilizing digital marketing, social media management, SEO, PPC campaigns, branding, outreach materials in English and Spanish, community and media relations, speaking opportunities, and strategic counsel. The project aims to increase program awareness, generate interest in TDM alternatives, and drive participation among countywide residents, employers, and employees using the GO Santa Cruz County platform. Proposals are due by April 20, 2026, at 12:00 PM. A pre-proposal meeting is scheduled for April 8, 2026, and questions are due by April 10, 2026. The initial contract term is 1 year with four 1-year option periods.
Campaign plan updates, Promotional videos, Physical and digital marketing collateral in English and Spanish, Sample social media posts, Digital assets, Branded materials, Web page design mockups, Monthly program newsletter, Email campaigns, Press releases, Op-eds, Monthly summary reports, And final summary report with presentation
Project Understanding/Work Plan (up to 20 points), Key Staff's Relevant Experience/Qualifications (up to 40 points), Communications (up to 20 points), Cost (up to 20 points)
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Summary
The Santa Cruz County Regional Transportation Commission is seeking professional marketing and communications services to support the GO Santa Cruz County transportation demand management (TDM) program.
The consultant will develop and implement a multi-faceted marketing campaign utilizing digital marketing, social media management, SEO, PPC campaigns, branding, outreach materials in English and Spanish, community and media relations, speaking opportunities, and strategic counsel. The project aims to increase program awareness, generate interest in TDM alternatives, and drive participation among countywide residents, employers, and employees using the GO Santa Cruz County platform. Proposals are due by April 20, 2026, at 12:00 PM. A pre-proposal meeting is scheduled for April 8, 2026, and questions are due by April 10, 2026. The initial contract term is 1 year with four 1-year option periods.
EVALUATION CRITERIA
4- Project Understanding/Work Plan (up to 20 points)
- Key Staff's Relevant Experience/Qualifications (up to 40 points)
- Communications (up to 20 points)
- Cost (up to 20 points)
REQUIRED DELIVERABLES
13- Campaign plan updates
- Promotional videos
- Physical and digital marketing collateral in English and Spanish
- Sample social media posts
- Digital assets
- Branded materials
- Web page design mockups
- Monthly program newsletter
- Email campaigns
- Press releases
- Op-eds
- Monthly summary reports
- Final summary report with presentation
REQUIRED ATTACHMENTS
9- Signed Transmittal Letter
- Profile of the Firm
- Firm Qualifications
- Project Staffing
- Approach/Work Plan
- Management Approach
- Cost Proposal with rate sheet
- Form 1 California Levine Act Statement
- Form 2 Exceptions to the Agreement
REQUIRED STAFFING
Project Manager, Key Personnel
- Submit to
- 1101 Pacific Avenue, Suite 250, Santa Cruz, CA 95060; [email protected]
- Scope location
- Santa Cruz, CA
Questions about this RFP
How do I respond to this RFP from Santa Cruz County Regional Transportation Commission?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 20, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: 1101 Pacific Avenue, Suite 250, Santa Cruz, CA 95060; [email protected]. For questions, contact Amanda Marino.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Santa Cruz County Regional Transportation Commission in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Amanda Marino at (831) 460-3200. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Project Manager, Key Personnel. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Campaign plan updates, Promotional videos, Physical and digital marketing collateral in English and Spanish, Sample social media posts, Digital assets, Branded materials, Web page design mockups, Monthly program newsletter, Email campaigns, Press releases, Op-eds, Monthly summary reports, And final. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Project Understanding/Work Plan (up to 20 points), Key Staff's Relevant Experience/Qualifications (up to 40 points), Communications (up to 20 points), Cost (up to 20 points)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Santa Cruz County Regional Transportation Commission?
All active and historical solicitations from Santa Cruz County Regional Transportation Commission are tracked and searchable. As a special district agency, Santa Cruz County Regional Transportation Commission regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Signed Transmittal Letter, Profile of the Firm, Firm Qualifications, Project Staffing, Approach/Work Plan, Management Approach, Cost Proposal with rate sheet, Form 1 California Levine Act Statement, F. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Santa Cruz County Regional Transportation Commission for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Santa Cruz, CA. Review the full solicitation for detailed scope requirements.