Oregon BOLI Social Media Campaign Management & Multi-Vendor Coordination RFP S-83900-00015083 2025
Oregon Bureau of Labor and IndustriesState · Portland, OR- Due
- Dec 4, 2025
- Deadline passed
- Posted
- Oct 27, 2025
- Contract term
- 1 year
- Primary contact
- Stephanie Tunelli
- (971) 358-3941
The 30-second brief
The Oregon Bureau of Labor and Industries (BOLI) is issuing RFP S-83900-00015083 to identify a qualified vendor for a geotargeted social media campaign promoting the Child Care for Construction program. The scope includes strategic media planning and placement on platforms like YouTube, Instagram, Facebook, and TikTok, targeting Oregon apprentices and journeyworkers aged 25-40. Key deliverables involve campaign management, pixel/UTM tracking, performance reporting, and coordinating with external partners for video and audio production. The vendor must also manage SAG-AFTRA union compliance and licensing. The campaign aims to deliver 4-6 million impressions and generate at least 200 qualified sign-ups. Proposals are due by December 4, 2025, with a total project cost not to exceed $63,000.
Strategic media plan, Paid media placement, Weekly performance monitoring, Monthly performance dashboards, Final campaign report, SAG-AFTRA compliance reporting
Paid Media Strategy and Targeting Expertise (40 pts), Campaign Management and Coordination (30 pts), Union Compliance and Licensing (15 pts), Cost (10 pts), References (5 pts)
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Summary
The Oregon Bureau of Labor and Industries (BOLI) is issuing RFP S-83900-00015083 to identify a qualified vendor for a geotargeted social media campaign promoting the Child Care for Construction program.
The scope includes strategic media planning and placement on platforms like YouTube, Instagram, Facebook, and TikTok, targeting Oregon apprentices and journeyworkers aged 25-40. Key deliverables involve campaign management, pixel/UTM tracking, performance reporting, and coordinating with external partners for video and audio production. The vendor must also manage SAG-AFTRA union compliance and licensing. The campaign aims to deliver 4-6 million impressions and generate at least 200 qualified sign-ups. Proposals are due by December 4, 2025, with a total project cost not to exceed $63,000.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
6- Strategic media plan
- Paid media placement
- Weekly performance monitoring
- Monthly performance dashboards
- Final campaign report
- SAG-AFTRA compliance reporting
REQUIRED ATTACHMENTS
6- Attachment A Sample Contract
- Attachment B Disclosure Exemption Affidavit
- Attachment C Offeror Information and Certification Sheet
- Attachment D Reference Check Form
- Attachment E Responsibility Inquiry
- Attachment F Cost Sheet
- Submit to
- https://oregonbuys.gov/
- Duration
- 120 months
- Scope location
- Portland, OR
Questions about this RFP
How do I respond to this RFP from Oregon Bureau of Labor and Industries?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 4, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://oregonbuys.gov/. For questions, contact Stephanie Tunelli.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Oregon Bureau of Labor and Industries in OR, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Stephanie Tunelli at (971) 358-3941. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Strategic media plan, Paid media placement, Weekly performance monitoring, Monthly performance dashboards, Final campaign report, SAG-AFTRA compliance reporting. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Paid Media Strategy and Targeting Expertise (40 pts), Campaign Management and Coordination (30 pts), Union Compliance and Licensing (15 pts), Cost (10 pts), References (5 pts)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Oregon Bureau of Labor and Industries?
All active and historical solicitations from Oregon Bureau of Labor and Industries are tracked and searchable. As a state agency, Oregon Bureau of Labor and Industries regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Attachment A Sample Contract, Attachment B Disclosure Exemption Affidavit, Attachment C Offeror Information and Certification Sheet, Attachment D Reference Check Form, Attachment E Responsibility Inqu. Review the full document from Oregon Bureau of Labor and Industries for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Portland, OR. Review the full solicitation for detailed scope requirements.
