Eastern Oregon University - Digital Marketing Services - RFP 2026-27-03 - S-580100-00018205
Eastern Oregon UniversityHigher Ed · La Grande, OR- Due
- Nov 22, 2026
- 20 days left
- Posted
- Oct 15, 2026
- Duration
- 6 months
- Primary contact
- Kimberly Zollman
- (541) 962-3740
The 30-second brief
Eastern Oregon University requests proposals from qualified digital marketing and media-buying agencies to plan and execute a full-funnel, multi-channel digital marketing campaign anchored by paid search (SEM), Connected TV (CTV), OTT, and paid social media in target recruitment areas including Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro area. The initiative aims to grow prospective student inquiries, applications, and campus visit engagements, with dedicated outreach to veteran and military-connected students and Latinx students and families. The contract budget shall not exceed $100,000 for the duration beginning December 2026 through May 2027. Submissions are due by November 22, 2026 at noon PST. Evaluation criteria include Full-Funnel Media Strategy & Geographic Targeting Plan, Veteran & Military-Connected Audience Strategy, Relevant Higher Education Experience & Case Studies, Measurement, Reporting & KPI Methodology, Creative Capabilities, Cost Proposal & Value, and Team Qualifications & References.
Full-Funnel Media Strategy & Geographic (DMA) Targeting Plan (25), Relevant Higher Education Experience & Case Studies (20), Measurement, Reporting & KPI Methodology (15), Cost Proposal & Value (15), Veteran & Military-Connected Audience Strategy (10), Creative Capabilities (10), Team Qualifications & References (5)
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Summary
Eastern Oregon University requests proposals from qualified digital marketing and media-buying agencies to plan and execute a full-funnel, multi-channel digital marketing campaign anchored by paid search (SEM), Connected TV (CTV), OTT, and paid social media in target recruitment areas including Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro area.
The initiative aims to grow prospective student inquiries, applications, and campus visit engagements, with dedicated outreach to veteran and military-connected students and Latinx students and families. The contract budget shall not exceed $100,000 for the duration beginning December 2026 through May 2027. Submissions are due by November 22, 2026 at noon PST. Evaluation criteria include Full-Funnel Media Strategy & Geographic Targeting Plan, Veteran & Military-Connected Audience Strategy, Relevant Higher Education Experience & Case Studies, Measurement, Reporting & KPI Methodology, Creative Capabilities, Cost Proposal & Value, and Team Qualifications & References.
EVALUATION CRITERIA
REQUIRED ATTACHMENTS
Bidder/Proposer Tax Laws and Non-discrimination Certification Form (Exhibit A), Proposer's Federal tax identification number, Secretary of State Corporation Division Business Registry number
- Submit to
- [email protected]
- Scope location
- La Grande, OR
Questions about this RFP
How do I respond to this RFP from Eastern Oregon University?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 22, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Kimberly Zollman.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Eastern Oregon University in OR, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Kimberly Zollman at (541) 962-3740. Questions and answers are typically shared with all prospective bidders.
Show 6 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Full-Funnel Media Strategy & Geographic (DMA) Targeting Plan (25), Relevant Higher Education Experience & Case Studies (20), Measurement, Reporting & KPI Methodology (15), Cost Proposal & Value (15),..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Eastern Oregon University?
All active and historical solicitations from Eastern Oregon University are tracked and searchable. As a higher ed agency, Eastern Oregon University regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 6 months. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of November 22, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Bidder/Proposer Tax Laws and Non-discrimination Certification Form (Exhibit A), Proposer's Federal tax identification number, Secretary of State Corporation Division Business Registry number. Review the full document from Eastern Oregon University for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: La Grande, OR. Review the full solicitation for detailed scope requirements.