Chattanooga Area Regional Transportation Authority - Digital Marketing Services for Lookout Mountain Incline Railway - RFP # 20261106InclineDigitalMarketing (2026)
Chattanooga Area Regional Transportation AuthoritySpecial District · Chattanooga, TN- Due
- Dec 2, 2026
- 19 days left
- Posted
- Nov 4, 2026
- Contract term
- 1 year
- Primary contact
- Annie Powell
- (423) 424-1305
The 30-second brief
The Chattanooga Area Regional Transportation Authority (CARTA) is requesting proposals for digital marketing services for the Lookout Mountain Incline Railway in Chattanooga, TN. The scope includes digital strategy and planning, paid search (SEM), paid social, display and native content-prospecting advertising, SEO and organic search growth, analytics and reporting, and program administration. Submissions are due by December 2, 2026. The contract term is one year with up to four one-year renewal options.
Digital strategy & planning, Paid search (SEM), Paid social, Display and native content-prospecting advertising, SEO & organic search growth, Analytics & reporting, Program administration
Experience and expertise of the primary account executive / digital lead (25%), Relevant overall digital marketing experience and expertise of the firm (25%), Depth of digital service offerings and reporting/analytics capability (15%), Documented experience in tourism, attraction, hospitality, or transit-related digital marketing (10%), Price Proposal (25%)
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Summary
The Chattanooga Area Regional Transportation Authority (CARTA) is requesting proposals for digital marketing services for the Lookout Mountain Incline Railway in Chattanooga, TN. The scope includes digital strategy and planning, paid search (SEM), paid social, display and native content-prospecting advertising, SEO and organic search growth, analytics and reporting, and program administration.
Submissions are due by December 2, 2026. The contract term is one year with up to four one-year renewal options.
EVALUATION CRITERIA
Experience and expertise of the primary account executive / digital lead (25%), Relevant overall digital marketing experience and expertise of the firm (25%), Depth of digital service offerings and reporting/analytics capability (15%), Documented experience in tourism, attraction, hospitality, or transit-related digital marketing (10%), Price Proposal (25%)
REQUIRED DELIVERABLES
7- Digital strategy & planning
- Paid search (SEM)
- Paid social
- Display and native content-prospecting advertising
- SEO & organic search growth
- Analytics & reporting
- Program administration
REQUIRED ATTACHMENTS
Proposal for Digital Marketing Services for the Incline Railway
- Submit to
- [email protected]
- Duration
- 12 months
- Scope location
- Chattanooga, TN
Questions about this RFP
How do I respond to this RFP from Chattanooga Area Regional Transportation Authority?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 2, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Annie Powell.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Chattanooga Area Regional Transportation Authority in TN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Annie Powell at (423) 424-1305. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Digital strategy & planning, Paid search (SEM), Paid social, Display and native content-prospecting advertising, SEO & organic search growth, Analytics & reporting, Program administration. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience and expertise of the primary account executive / digital lead (25%), Relevant overall digital marketing experience and expertise of the firm (25%), Depth of digital service offerings and re..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Chattanooga Area Regional Transportation Authority?
All active and historical solicitations from Chattanooga Area Regional Transportation Authority are tracked and searchable. As a special district agency, Chattanooga Area Regional Transportation Authority regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of December 2, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Proposal for Digital Marketing Services for the Incline Railway. Review the full document from Chattanooga Area Regional Transportation Authority for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Chattanooga, TN. Review the full solicitation for detailed scope requirements.
