22nd District Agricultural Association Media Planning & Placement Services RFP 26-052 (2026)
22Nd District Agricultural AssociationState Agency · CA- Due
- Oct 23, 2026
- Deadline passed
- Posted
- Oct 7, 2026
- Contract term
- 2 years
- Primary contact
- Jennifer Hellman
- (858) 792-4227
The 30-second brief
The 22nd District Agricultural Association is seeking qualified contractors to provide media planning, buying, strategy, optimization, reporting, and promotional campaigns for the annual San Diego County Fair and Del Mar Fairgrounds events. Services are divided into three categories: Integrated General Fair Media & Marketing, Concert & Live Entertainment Media & Marketing, and Multicultural & Cross-Border Media & Marketing. The initial contract term is approximately 22 months with three one-year extension options. Proposals are evaluated based on relative experience, staffing and management, and technical approach and workplan.
Relative Experience and Qualifications (40%), Staffing and Management (20%), Technical Approach and Workplan (40%)
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Summary
The 22nd District Agricultural Association is seeking qualified contractors to provide media planning, buying, strategy, optimization, reporting, and promotional campaigns for the annual San Diego County Fair and Del Mar Fairgrounds events.
Services are divided into three categories: Integrated General Fair Media & Marketing, Concert & Live Entertainment Media & Marketing, and Multicultural & Cross-Border Media & Marketing. The initial contract term is approximately 22 months with three one-year extension options. Proposals are evaluated based on relative experience, staffing and management, and technical approach and workplan.
EVALUATION CRITERIA
REQUIRED ATTACHMENTS
8- Current Insurance Coverage
- Certificate re California GC 1090 and Disclosure of Interests
- Payee Data Record STD 204
- Bidder References
- Contractor Certification Clauses
- Bidder's Declaration
- California Civil Rights Laws Attachment
- Darfur Contracting Act Certification
- Submit to
- https://secure.procurenow.com/portal/sdfair
- Duration
- 22 months
- Scope location
- Del Mar, CA
- Reported agency
- 22nd District Agricultural Association
Questions about this RFP
How do I respond to this RFP from 22Nd District Agricultural Association?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 23, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://secure.procurenow.com/portal/sdfair. For questions, contact Jennifer Hellman.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including 22Nd District Agricultural Association in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Jennifer Hellman at (858) 792-4227. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Relative Experience and Qualifications (40%), Staffing and Management (20%), Technical Approach and Workplan (40%)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from 22Nd District Agricultural Association?
All active and historical solicitations from 22Nd District Agricultural Association are tracked and searchable. As a state agency agency, 22Nd District Agricultural Association regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 2 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Current Insurance Coverage, Certificate re California GC 1090 and Disclosure of Interests, Payee Data Record STD 204, Bidder References, Contractor Certification Clauses, Bidder's Declaration, Califor. Review the full document from 22Nd District Agricultural Association for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Del Mar, CA. Review the full solicitation for detailed scope requirements.
