Village of Brookfield - Request for Proposals for a Branding and Identity Plan - 2026
Brookfield village (pt.)City · Brookfield, IL- Due
- Mar 20, 2026
- Deadline passed
- Posted
- Feb 20, 2026
- Contract term
- 1 year
- Primary contact
- Bob Uphues
- (708) 485-1444
The 30-second brief
The Village of Brookfield, Illinois, is seeking proposals from qualified firms to develop a comprehensive Branding and Identity Plan, including new logos, a tagline, graphics, a uniform color palette, and a master brand with sub-brands for business districts including Ogden Avenue, Downtown, and 8 Corners. The project requires existing inventory analysis, stakeholder engagement, community outreach, and design guidelines for signage, lighting, streetscape interventions, and digital media compliance under WCAG 2.1 AA. Proposals are due by March 20, 2026, at 3:00 p.m. Evaluation criteria include firm qualifications, team experience, methodology, project examples, proposal clarity, references, and a budget of $85,000.
A new logo, Tagline, Graphics, And design scheme for the entire Village; asset delivery standards with file formats (.AI, .EPS, .SVG, .PNG, .JPG, Font licensing, PMS/CMYK/RGB/Hex color definitions, Office/Adobe/Canva templates, Revize CMS web assets); secondary Village logo; logo reviews for Fire, Police, And Parks and Recreation departments; sub-brands for Downtown, Ogden Avenue, And 8 Corners business districts; branding story, Message, And style guide; staff apparel and giveaway item designs; entryway and wayfinding signage ideas and designs; typography standards; electronic templates and tool kits; curated photo library; licensing guidelines; Existing Inventory Analysis report; draft plan and final actionable plan document.
Qualifications of the firm and assigned personnel, Experience of consultant personnel working together, Demonstration of plans and methodology, Quality of provided examples from previous projects, Clarity of proposal and thoroughness, Submission of a complete proposal, Positive response from references, Cost proposal within budgeted amount of $85,000
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Summary
The Village of Brookfield, Illinois, is seeking proposals from qualified firms to develop a comprehensive Branding and Identity Plan, including new logos, a tagline, graphics, a uniform color palette, and a master brand with sub-brands for business districts including Ogden Avenue, Downtown, and 8 Corners.
The project requires existing inventory analysis, stakeholder engagement, community outreach, and design guidelines for signage, lighting, streetscape interventions, and digital media compliance under WCAG 2.1 AA. Proposals are due by March 20, 2026, at 3:00 p.m. Evaluation criteria include firm qualifications, team experience, methodology, project examples, proposal clarity, references, and a budget of $85,000.
EVALUATION CRITERIA
9- Qualifications of the firm and assigned personnel
- Experience of consultant personnel working together
- Demonstration of plans and methodology
- Quality of provided examples from previous projects
- Clarity of proposal and thoroughness
- Submission of a complete proposal
- Positive response from references
- Cost proposal within budgeted amount of $85
- 000
REQUIRED DELIVERABLES
14- A new logo, Tagline, Graphics, And design scheme for the entire Village
- Asset delivery standards with file formats (.AI, .EPS, .SVG, .PNG, .JPG, Font licensing, PMS/CMYK/RGB/Hex color definitions, Office/Adobe/Canva templates, Revize CMS web assets)
- Secondary Village logo
- Logo reviews for Fire, Police, And Parks and Recreation departments
- Sub-brands for Downtown, Ogden Avenue, And 8 Corners business districts
- Branding story, Message, And style guide
- Staff apparel and giveaway item designs
- Entryway and wayfinding signage ideas and designs
- Typography standards
- Electronic templates and tool kits
- Curated photo library
- Licensing guidelines
- Existing Inventory Analysis report
- Draft plan and final actionable plan document
REQUIRED ATTACHMENTS
12- General Conditions and Special Provisions
- Contractor's and Sub-Contractor's Certifications
- Proof of insurance
- Cover letter
- Scope of work
- Estimated labor hours
- Schedule
- Team qualifications
- Project descriptions/references
- Representative work sample
- Cost proposal
- W-9
- Submit to
- [email protected]
- Scope location
- Brookfield, IL
- Reported agency
- Village of Brookfield
Questions about this RFP
How do I respond to this RFP from Brookfield village (pt.)?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is March 20, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Bob Uphues.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Brookfield village (pt.) in IL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Bob Uphues at (708) 485-1444. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: A new logo, Tagline, Graphics, And design scheme for the entire Village; asset delivery standards with file formats (.AI, .EPS, .SVG, .PNG, .JPG, Font licensing, PMS/CMYK/RGB/Hex color definitions, Office/Adobe/Canva templates, Revize CMS web assets); secondary Village logo; logo reviews for Fire, P. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Qualifications of the firm and assigned personnel, Experience of consultant personnel working together, Demonstration of plans and methodology, Quality of provided examples from previous projects, Cla..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Brookfield village (pt.)?
All active and historical solicitations from Brookfield village (pt.) are tracked and searchable. As a city agency, Brookfield village (pt.) regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: General Conditions and Special Provisions, Contractor's and Sub-Contractor's Certifications, proof of insurance, cover letter, scope of work, estimated labor hours, schedule, team qualifications, proj. Review the full document from Brookfield village (pt.) for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Brookfield, IL. Review the full solicitation for detailed scope requirements.