Village of Brookfield Branding and Identity Plan RFP
Brookfield village (pt.)City · Brookfield, IL- Due
- Mar 20, 2026
- Deadline passed
- Posted
- Feb 20, 2026
- Primary contact
- Bob Uphues
- (708) 485-1444
The 30-second brief
The Village of Brookfield is seeking proposals from qualified firms to develop a comprehensive Branding and Identity Plan. This includes creating new logos, a tagline, graphics, a uniform color palette, and a master brand with sub-brands for its business districts. The plan will also establish design guidelines for various communication mediums and streetscape interventions.
New logo, Tagline, Graphics, Design scheme, Design guidelines, Toolkit of signage and streetscape interventions, Vector files (.AI, .EPS, .SVG), Raster files (.PNG, .JPG), Font licensing requirements, Color definitions (PMS, CMYK, RGB, Hex), Template files (Microsoft Office, Adobe, Canva), Web assets for Revise CMS, Secondary Village logo, Review of existing/potential logos for departments, Sub-brands for business districts, Final plan document, Tangible and fabrication-ready design materials.
Qualifications of the firm and personnel, experience of personnel working together, demonstration of plans and methodology, quality of provided examples, clarity of proposal and creativity, completeness of proposal, positive response from references, cost proposal within budget.
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Summary
The Village of Brookfield is seeking proposals from qualified firms to develop a comprehensive Branding and Identity Plan.
This includes creating new logos, a tagline, graphics, a uniform color palette, and a master brand with sub-brands for its business districts. The plan will also establish design guidelines for various communication mediums and streetscape interventions.
EVALUATION CRITERIA
8- Qualifications of the firm and personnel
- Experience of personnel working together
- Demonstration of plans and methodology
- Quality of provided examples
- Clarity of proposal and creativity
- Completeness of proposal
- Positive response from references
- Cost proposal within budget
REQUIRED DELIVERABLES
17- New logo
- Tagline
- Graphics
- Design scheme
- Design guidelines
- Toolkit of signage and streetscape interventions
- Vector files (.AI, .EPS, .SVG)
- Raster files (.PNG, .JPG)
- Font licensing requirements
- Color definitions (PMS, CMYK, RGB, Hex)
- Template files (Microsoft Office, Adobe, Canva)
- Web assets for Revise CMS
- Secondary Village logo
- Review of existing/potential logos for departments
- Sub-brands for business districts
- Final plan document
- Tangible and fabrication-ready design materials
REQUIRED ATTACHMENTS
Cover letter, statement of qualifications, scope of work, brief statement of qualifications, summary of estimated labor hours, proposed schedule, list of individuals and qualifications, demonstration of success on similar projects, representative work sample, list of three references, separate cost proposal (composite schedule of direct labor hours, direct labor cost, overhead rate, fee; subcontractor schedule if applicable), General Conditions and Special Provisions, Contractor's and Sub-Contractor's Certifications.
- Reported agency
- Village of Brookfield
Questions about this RFP
How do I respond to this RFP from Brookfield village (pt.)?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is March 20, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. For questions, contact Bob Uphues.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Brookfield village (pt.) in IL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Bob Uphues at (708) 485-1444. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: New logo, Tagline, Graphics, Design scheme, Design guidelines, Toolkit of signage and streetscape interventions, Vector files (.AI, .EPS, .SVG), Raster files (.PNG, .JPG), Font licensing requirements, Color definitions (PMS, CMYK, RGB, Hex), Template files (Microsoft Office, Adobe, Canva), Web asset. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Qualifications of the firm and personnel, experience of personnel working together, demonstration of plans and methodology, quality of provided examples, clarity of proposal and creativity, completene..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Brookfield village (pt.)?
All active and historical solicitations from Brookfield village (pt.) are tracked and searchable. As a city agency, Brookfield village (pt.) regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Cover letter, statement of qualifications, scope of work, brief statement of qualifications, summary of estimated labor hours, proposed schedule, list of individuals and qualifications, demonstration. Review the full document from Brookfield village (pt.) for the complete list.