Valley Regional Transit RFP REG-BASE-26-2 On-Call Marketing
Valley Regional TransitPublic Authority · Meridian, ID- Due
- Apr 2, 2026
- Deadline passed
- Posted
- Apr 2, 2026
- Contract term
- 3 years
- Primary contact
- Kevin Womack
- (208) 258-2737
The 30-second brief
Valley Regional Transit (VRT) seeks proposals for on-call marketing and creative agency services to support its marketing, education, and outreach initiatives. Services include brand strategy, marketing planning, campaign development, content creation, media planning, video production, digital support, and community outreach.
Marketing and creative services as outlined in Exhibit A: Statement of Objective.
Project manager and key personnel, Firm qualifications and relevant experience, Method of Approach and Demonstrated Understanding of Statement of Objective, Price Proposal, References.
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Summary
Valley Regional Transit (VRT) seeks proposals for on-call marketing and creative agency services to support its marketing, education, and outreach initiatives.
Services include brand strategy, marketing planning, campaign development, content creation, media planning, video production, digital support, and community outreach.
EVALUATION CRITERIA
5- Project manager and key personnel
- Firm qualifications and relevant experience
- Method of Approach and Demonstrated Understanding of Statement of Objective
- Price Proposal
- References
REQUIRED DELIVERABLES
Marketing and creative services as outlined in Exhibit A: Statement of Objective.
REQUIRED ATTACHMENTS
4- Exhibit B - Price Proposal
- Exhibit C - Submittal Requirements
- Exhibit D - Evaluation Criteria
- Exhibit E - Sample Service Agreement
REQUIRED STAFFING
18- Submit to
- [email protected]
- Duration
- 24 months
- Scope location
- Meridian, Idaho
Questions about this RFP
How do I respond to this RFP from Valley Regional Transit?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 2, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Kevin Womack.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Valley Regional Transit in ID, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Kevin Womack at (208) 258-2737. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Principal / Executive Strategy Lead, Account Director / Client Lead, Project Manager, Creative Director, Art Director / Senior Designer, Designer / Production Designer, Copywriter/ Content Strategist, Communications Strategist/ Marketing Strategist, Media Strategist / Media Planner, Media Buyer, Web. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Marketing and creative services as outlined in Exhibit A: Statement of Objective.. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Project manager and key personnel, Firm qualifications and relevant experience, Method of Approach and Demonstrated Understanding of Statement of Objective, Price Proposal, References." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Valley Regional Transit?
All active and historical solicitations from Valley Regional Transit are tracked and searchable. As a public authority agency, Valley Regional Transit regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Exhibit B - Price Proposal, Exhibit C - Submittal Requirements, Exhibit D - Evaluation Criteria, Exhibit E - Sample Service Agreement. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Valley Regional Transit for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Meridian, Idaho. Review the full solicitation for detailed scope requirements.