University of Arkansas Global Campus Digital Media Marketing RFP No. 11032025 - 2025
University Of ArkansasHigher Ed · Fayetteville, AR- Due
- Dec 4, 2025
- Deadline passed
- Posted
- Nov 24, 2025
- Contract term
- 4 years
- Primary contact
- Director Of Marketing And Communications
- (479) 575-4158
The 30-second brief
The University of Arkansas is soliciting proposals for Global Campus Digital Media Marketing under RFP No. 11032025. The scope of work includes digital media buy recommendations, daily optimization, A-B testing, and ROI reporting to support online degree programs (bachelor's and master's) and professional workforce development. The university utilizes Slate CRM and Google Tag Manager/GA4; however, the vendor will not have direct access to Slate. The theoretical budget range is estimated between $2.2 million and $15 million over a four-year term, with approximately 95% allocated to U of A Online. The primary geographic focus is Arkansas and surrounding states, specifically North and Central Texas (Dallas). Proposals are due by Thursday, December 4, 2025, at 2:30 PM CST. The contract is expected to begin July 1, 2026, for an initial four-year term with potential for a three-year extension.
Media recommendations, Daily optimization of media buys, A-B testing, ROI reporting, Monthly printable reports, Annual ROI report
Respondent Qualifications, higher education experience, lowest cost bid in dollars
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Summary
The University of Arkansas is soliciting proposals for Global Campus Digital Media Marketing under RFP No. 11032025.
The scope of work includes digital media buy recommendations, daily optimization, A-B testing, and ROI reporting to support online degree programs (bachelor's and master's) and professional workforce development. The university utilizes Slate CRM and Google Tag Manager/GA4; however, the vendor will not have direct access to Slate. The theoretical budget range is estimated between $2.2 million and $15 million over a four-year term, with approximately 95% allocated to U of A Online. The primary geographic focus is Arkansas and surrounding states, specifically North and Central Texas (Dallas). Proposals are due by Thursday, December 4, 2025, at 2:30 PM CST. The contract is expected to begin July 1, 2026, for an initial four-year term with potential for a three-year extension.
EVALUATION CRITERIA
3- Respondent Qualifications
- Higher education experience
- Lowest cost bid in dollars
REQUIRED DELIVERABLES
6- Media recommendations
- Daily optimization of media buys
- A-B testing
- ROI reporting
- Monthly printable reports
- Annual ROI report
REQUIRED ATTACHMENTS
3- Pricing Sheet
- Combined Certification for Contracting with the State of Arkansas
- Contract and Grant Disclosure and Certification Form
REQUIRED STAFFING
digital media company
- Submit to
- Fayetteville, Arkansas
- Scope location
- Fayetteville, AR
- Reported agency
- University of Arkansas
Questions about this RFP
How do I respond to this RFP from University Of Arkansas?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 4, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Fayetteville, Arkansas. For questions, contact Director Of Marketing And Communications.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including University Of Arkansas in AR, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Director Of Marketing And Communications at (479) 575-4158. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: digital media company. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Media recommendations, Daily optimization of media buys, A-B testing, ROI reporting, Monthly printable reports, Annual ROI report. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Respondent Qualifications, higher education experience, lowest cost bid in dollars" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from University Of Arkansas?
All active and historical solicitations from University Of Arkansas are tracked and searchable. As a higher ed agency, University Of Arkansas regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 4 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Pricing Sheet, Combined Certification for Contracting with the State of Arkansas, Contract and Grant Disclosure and Certification Form. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from University Of Arkansas for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Fayetteville, AR. Review the full solicitation for detailed scope requirements.