University of Arkansas Global Campus Digital Media Marketing RFP 11032025 - 2025
University Of ArkansasHigher Ed · Fayetteville, AR- Due
- Dec 4, 2025
- Deadline passed
- Posted
- Nov 3, 2025
- Contract term
- 4 years
- Primary contact
- Geoff Hulse
The 30-second brief
The University of Arkansas (UofA) is seeking proposals for a term contract for digital media marketing services to support the Global Campus (GC), specifically for University of Arkansas ONLINE and Professional and Workforce Development programs. The scope of work includes developing campaign and marketing strategies, executing and maintaining paid digital media buys across internet-based platforms and social media, and providing detailed plans for measuring and reporting marketing ROI with enrollments as the primary KPI. Respondents must provide a project management plan, higher education references, and itemized retail pricing. The contract term is an initial four years with options to renew for three additional years, totaling up to seven years. Proposals are due December 4, 2025, at 2:30 PM CST via the UA Formal Bid Submission portal.
Campaign/marketing strategy, Media buy strategy, ROI measurement and reporting plan, Project management plan, Overall ROI report, Fiscal year-end reports
Technical Proposal (40 points), Respondent Qualification (30 points), Cost (30 points)
Get notified when University Of Arkansas posts the next one.
Get alerts freeFree account · 30-second setup · No credit card
Summary
The University of Arkansas (UofA) is seeking proposals for a term contract for digital media marketing services to support the Global Campus (GC), specifically for University of Arkansas ONLINE and Professional and Workforce Development programs.
The scope of work includes developing campaign and marketing strategies, executing and maintaining paid digital media buys across internet-based platforms and social media, and providing detailed plans for measuring and reporting marketing ROI with enrollments as the primary KPI. Respondents must provide a project management plan, higher education references, and itemized retail pricing. The contract term is an initial four years with options to renew for three additional years, totaling up to seven years. Proposals are due December 4, 2025, at 2:30 PM CST via the UA Formal Bid Submission portal.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
6- Campaign/marketing strategy
- Media buy strategy
- ROI measurement and reporting plan
- Project management plan
- Overall ROI report
- Fiscal year-end reports
REQUIRED ATTACHMENTS
6- Official Bid Price Sheet
- Respondent References
- Voluntary Product Accessibility Template (VPAT)
- Bidder Conflict of Interest Form
- Contract and Grant Disclosure and Certification Form
- Proof of Insurance
- Submit to
- https://forms.uark.edu/xfp/form/906
- Duration
- 84 months
- Scope location
- Fayetteville, AR
- Reported agency
- University of Arkansas
Questions about this RFP
How do I respond to this RFP from University Of Arkansas?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 4, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://forms.uark.edu/xfp/form/906. For questions, contact Geoff Hulse.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including University Of Arkansas in AR, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Geoff Hulse. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Campaign/marketing strategy, Media buy strategy, ROI measurement and reporting plan, Project management plan, Overall ROI report, Fiscal year-end reports. Proposals should clearly address how each deliverable will be met.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Technical Proposal (40 points), Respondent Qualification (30 points), Cost (30 points)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from University Of Arkansas?
All active and historical solicitations from University Of Arkansas are tracked and searchable. As a higher ed agency, University Of Arkansas regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 4 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Official Bid Price Sheet, Respondent References, Voluntary Product Accessibility Template (VPAT), Bidder Conflict of Interest Form, Contract and Grant Disclosure and Certification Form, Proof of Insur. Review the full document from University Of Arkansas for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Fayetteville, AR. Review the full solicitation for detailed scope requirements.