Town of Keystone Tourism Marketing Services RFP 2026
Town of KeystoneCity · Keystone, CO- Due
- Aug 17, 2026
- Deadline passed
- Posted
- Jul 1, 2025
- Primary contact
- Dave Santucci
The 30-second brief
The Town of Keystone, in coordination with the Colorado Tourism Office (CTO), is issuing a Request for Proposals (RFP) for tourism marketing services. The selected agency will support the execution of a three-year strategic marketing plan (2026-2028) focused on advancing off-peak visitation and building a distinct Keystone brand. Key deliverables include a new pilot shoulder-season marketing campaign, development of a brand book, creation of a business directory, and the launch of a new Visit Keystone website by February 2027. The RFP will be released via BidNet on July 1, 2026, with an optional Q&A session and a final contract execution deadline of August 17, 2026. The project also involves establishing data collection accounts for visitor profiling and quarterly reporting.
Strategic marketing plan, Brand book, Business directory, Visit Keystone website, Quarterly tourism data report, Shoulder-season marketing campaign
Success of pilot campaign, stakeholder alignment, decision gate completion
Hear what Keystone plans next before it's posted.
Get alerts freeFree account · 30-second setup · No credit card
Summary
The Town of Keystone, in coordination with the Colorado Tourism Office (CTO), is issuing a Request for Proposals (RFP) for tourism marketing services.
The selected agency will support the execution of a three-year strategic marketing plan (2026-2028) focused on advancing off-peak visitation and building a distinct Keystone brand. Key deliverables include a new pilot shoulder-season marketing campaign, development of a brand book, creation of a business directory, and the launch of a new Visit Keystone website by February 2027. The RFP will be released via BidNet on July 1, 2026, with an optional Q&A session and a final contract execution deadline of August 17, 2026. The project also involves establishing data collection accounts for visitor profiling and quarterly reporting.
EVALUATION CRITERIA
3- Success of pilot campaign
- Stakeholder alignment
- Decision gate completion
REQUIRED DELIVERABLES
6- Strategic marketing plan
- Brand book
- Business directory
- Visit Keystone website
- Quarterly tourism data report
- Shoulder-season marketing campaign
- Scope location
- Keystone, CO
Questions about this RFP
How do I respond to this RFP from Town of Keystone?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is August 17, 2026. The solicitation specifies required deliverables that must be addressed in your response. For questions, contact Dave Santucci.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Keystone in CO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Dave Santucci. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Strategic marketing plan, Brand book, Business directory, Visit Keystone website, Quarterly tourism data report, Shoulder-season marketing campaign. Proposals should clearly address how each deliverable will be met.
Show 4 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Success of pilot campaign, stakeholder alignment, decision gate completion" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Town of Keystone?
All active and historical solicitations from Town of Keystone are tracked and searchable. As a city agency, Town of Keystone regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Town of Keystone for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Keystone, CO. Review the full solicitation for detailed scope requirements.