Town of Keystone Year 1 Tourism Marketing Services RFP 2026
Town of KeystoneCity · Keystone, CO- Due
- Sep 1, 2026
- Deadline passed
- Posted
- Aug 3, 2026
- Contract term
- 1 year
- Primary contact
- Gabby Abell
The 30-second brief
The Town of Keystone is soliciting proposals for Year 1 foundational tourism marketing services, including brand development, website creation, content production, social media, and a pilot campaign. Proposals are due September 1, 2026.
Brand discovery report, Messaging framework, Logo suite, Brand guidelines, Visit Keystone website, Events calendar, Business directory, SEO strategy, Asset library, Social media strategy, Campaign strategy, Media plan
Relevant experience (25%), Strength of approach (25%), Team qualifications (15%), Budget value (15%), Measurement approach (10%), Colorado-based preference (5%), Familiarity with Colorado destinations (5%)
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Summary
The Town of Keystone is soliciting proposals for Year 1 foundational tourism marketing services, including brand development, website creation, content production, social media, and a pilot campaign. Proposals are due September 1, 2026.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
12- Brand discovery report
- Messaging framework
- Logo suite
- Brand guidelines
- Visit Keystone website
- Events calendar
- Business directory
- SEO strategy
- Asset library
- Social media strategy
- Campaign strategy
- Media plan
REQUIRED ATTACHMENTS
7- Cover letter
- Firm overview
- Key personnel bios
- Case studies
- Client references
- Itemized budget
- Proposed timeline
- Submit to
- [email protected]
- Scope location
- Keystone, CO
Questions about this RFP
How do I respond to this RFP from Town of Keystone?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 1, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Gabby Abell.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Keystone in CO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Gabby Abell. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Brand discovery report, Messaging framework, Logo suite, Brand guidelines, Visit Keystone website, Events calendar, Business directory, SEO strategy, Asset library, Social media strategy, Campaign strategy, Media plan. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Relevant experience (25%), Strength of approach (25%), Team qualifications (15%), Budget value (15%), Measurement approach (10%), Colorado-based preference (5%), Familiarity with Colorado destinations..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Town of Keystone?
All active and historical solicitations from Town of Keystone are tracked and searchable. As a city agency, Town of Keystone regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Cover letter, Firm overview, Key personnel bios, Case studies, Client references, Itemized budget, Proposed timeline. Review the full document from Town of Keystone for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Keystone, CO. Review the full solicitation for detailed scope requirements.