Town of Keystone Year 1 Tourism Marketing Services RFP
Town of KeystoneCity · Keystone, CO- Due
- Sep 1, 2026
- Deadline passed
The 30-second brief
The Town of Keystone is soliciting proposals from agency and vendor partners to execute Year 1 of its three-year Strategic Marketing Plan (2026-2028). The scope of work focuses on building foundational marketing infrastructure, including establishing a distinct Town of Keystone destination brand, launching a dedicated tourism website, producing a four-season content library, standing up organic social media channels, and running a pilot marketing campaign. This initiative follows the town's participation in the Colorado Tourism Office (CTO) Destination Blueprint Program. Year 1 funds are allocated through the Town's annual budget process, as lodging tax revenue is restricted to infrastructure and public safety. Submissions are due by September 1, 2026.
Destination brand, Tourism website, Four-season content library, Organic social media channels, Pilot marketing campaign
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Summary
The Town of Keystone is soliciting proposals from agency and vendor partners to execute Year 1 of its three-year Strategic Marketing Plan (2026-2028).
The scope of work focuses on building foundational marketing infrastructure, including establishing a distinct Town of Keystone destination brand, launching a dedicated tourism website, producing a four-season content library, standing up organic social media channels, and running a pilot marketing campaign. This initiative follows the town's participation in the Colorado Tourism Office (CTO) Destination Blueprint Program. Year 1 funds are allocated through the Town's annual budget process, as lodging tax revenue is restricted to infrastructure and public safety. Submissions are due by September 1, 2026.
REQUIRED DELIVERABLES
5- Destination brand
- Tourism website
- Four-season content library
- Organic social media channels
- Pilot marketing campaign
- Scope location
- United States, Colorado, Summit County
Questions about this RFP
How do I respond to this RFP from Town of Keystone?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 1, 2026. The solicitation specifies required deliverables that must be addressed in your response.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Keystone in CO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
What are the key deliverables?
The solicitation specifies the following deliverables: Destination brand, Tourism website, Four-season content library, Organic social media channels, Pilot marketing campaign. Proposals should clearly address how each deliverable will be met.
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Where can I find more RFPs from Town of Keystone?
All active and historical solicitations from Town of Keystone are tracked and searchable. As a city agency, Town of Keystone regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Town of Keystone for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: United States, Colorado, Summit County. Review the full solicitation for detailed scope requirements.