Town of Keystone Strategic Marketing Plan Supplement and Tourism Marketing RFP 2026
Town of KeystoneCity · Keystone, CO- Due
- Jul 15, 2026
- Deadline passed
- Posted
- Apr 1, 2026
- Contract term
- 3 years
- Primary contact
- John Crone
The 30-second brief
The Town of Keystone is initiating its first Strategic Marketing Plan, a three-year program (2026-2028) to build a destination brand, 'Visit Keystone' website, and year-round content library. The town is soliciting proposals for a Year 1 Tourism Marketing agency of record to handle creative, digital, content, and paid-media capabilities. The program invests $135,000 in Year 1, $200,000 in Year 2, and $350,000 in Year 3, funded primarily through the general fund. The scope emphasizes off-peak visitation (spring, fall, mid-week winter) and community-aligned tourism management. The RFP is scheduled for release on July 1, 2026, with a contract start date of August 17, 2026. Evaluation will be managed by the Town Manager and the Keystone Marketing Committee.
Town of Keystone destination brand, Visit Keystone website, Year-round content library, Organic social presence, Pilot marketing campaign
Council-approved decision gates, performance-based framework, milestone achievement
Hear what Keystone plans next before it's posted.
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Summary
The Town of Keystone is initiating its first Strategic Marketing Plan, a three-year program (2026-2028) to build a destination brand, 'Visit Keystone' website, and year-round content library.
The town is soliciting proposals for a Year 1 Tourism Marketing agency of record to handle creative, digital, content, and paid-media capabilities. The program invests $135,000 in Year 1, $200,000 in Year 2, and $350,000 in Year 3, funded primarily through the general fund. The scope emphasizes off-peak visitation (spring, fall, mid-week winter) and community-aligned tourism management. The RFP is scheduled for release on July 1, 2026, with a contract start date of August 17, 2026. Evaluation will be managed by the Town Manager and the Keystone Marketing Committee.
EVALUATION CRITERIA
3- Council-approved decision gates
- Performance-based framework
- Milestone achievement
REQUIRED DELIVERABLES
5- Town of Keystone destination brand
- Visit Keystone website
- Year-round content library
- Organic social presence
- Pilot marketing campaign
REQUIRED STAFFING
4- Submit to
- Town Hall
- Scope location
- Keystone, CO
Questions about this RFP
How do I respond to this RFP from Town of Keystone?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 15, 2026. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: Town Hall. For questions, contact John Crone.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Keystone in CO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is John Crone. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: creative, digital, content, paid-media. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Town of Keystone destination brand, Visit Keystone website, Year-round content library, Organic social presence, Pilot marketing campaign. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Council-approved decision gates, performance-based framework, milestone achievement" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Town of Keystone?
All active and historical solicitations from Town of Keystone are tracked and searchable. As a city agency, Town of Keystone regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Town of Keystone for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Keystone, CO. Review the full solicitation for detailed scope requirements.