Town of Keystone Strategic Marketing Plan 2026-2028 RFP
Town of KeystoneCity · Keystone, CO- Due
- Jul 22, 2026
- Deadline passed
- Posted
- May 1, 2026
- Contract term
- 3 years
- Primary contact
- Dave Santucci
The 30-second brief
The Town of Keystone is soliciting proposals for a three-year Strategic Marketing Plan (2026-2028) to establish its Destination Marketing and Management Organization (DMMO). The scope of work includes brand development, four-season content production (400+ stills), website and events calendar development, social media launch, and media buying/advertising. The plan aims to increase the average length of stay from 2.2 to 2.4 days and advance off-peak tourism in spring, fall, and mid-week winter. The budget is phased: $135K in Year 1 (Foundation), $250K in Year 2 (Activate Demand), and $400K in Year 3 (Scale). Proposals are due July 22, 2026, following an RFP release on July 1, 2026. A pilot marketing campaign is scheduled for September 1 to October 15, 2026.
Brand direction, Pilot campaign, Social channels live, Brand book, Visit Keystone website, Content library
Cost-per-engagement achievement, Brand direction approval, Website launch, Reporting operational
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Summary
The Town of Keystone is soliciting proposals for a three-year Strategic Marketing Plan (2026-2028) to establish its Destination Marketing and Management Organization (DMMO).
The scope of work includes brand development, four-season content production (400+ stills), website and events calendar development, social media launch, and media buying/advertising. The plan aims to increase the average length of stay from 2.2 to 2.4 days and advance off-peak tourism in spring, fall, and mid-week winter. The budget is phased: $135K in Year 1 (Foundation), $250K in Year 2 (Activate Demand), and $400K in Year 3 (Scale). Proposals are due July 22, 2026, following an RFP release on July 1, 2026. A pilot marketing campaign is scheduled for September 1 to October 15, 2026.
EVALUATION CRITERIA
4- Cost-per-engagement achievement
- Brand direction approval
- Website launch
- Reporting operational
REQUIRED DELIVERABLES
6- Brand direction
- Pilot campaign
- Social channels live
- Brand book
- Visit Keystone website
- Content library
- Duration
- 36 months
- Scope location
- Keystone, CO
Questions about this RFP
How do I respond to this RFP from Town of Keystone?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 22, 2026. The solicitation specifies required deliverables that must be addressed in your response. For questions, contact Dave Santucci.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Keystone in CO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Dave Santucci. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Brand direction, Pilot campaign, Social channels live, Brand book, Visit Keystone website, Content library. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Cost-per-engagement achievement, Brand direction approval, Website launch, Reporting operational" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Town of Keystone?
All active and historical solicitations from Town of Keystone are tracked and searchable. As a city agency, Town of Keystone regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Town of Keystone for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Keystone, CO. Review the full solicitation for detailed scope requirements.