Santa Rosa County - Professional Advertising, Marketing & Public Relations Services for Economic Development - RFP 26-062 (2026)
Santa Rosa CountyCounty · Milton, FL- Due
- Oct 12, 2026
- Deadline passed
- Posted
- Sep 28, 2026
- Contract term
- 3 years
- Primary contact
- Shannon Ogletree
- (850) 623-0174
The 30-second brief
Santa Rosa County is seeking competitive proposals from qualified advertising agencies, marketing consultancies, and public relations firms to provide comprehensive economic development marketing, collateral development, and promotional services for the Economic Development Office (EDO). The work encompasses strategic planning, annual and long-range marketing action plans, core value proposition and narrative development, site selector battle cards, communications and PR toolkits, targeted asset collateral and industrial park positioning for Whiting Aviation Park, I-10 Industrial Park / Coastal Commerce Center, and county industrial parks, target industry campaign collateral for aviation, aerospace & defense, advanced manufacturing, and transportation, logistics & warehousing clusters, conference and trade event assets, and digital website content enhancements and campaign analytics. The anticipated contract ceiling is $125,000.00 with an initial term of three years and two optional one-year renewals. Submissions are due through the procurement portal by 10:00 am on Monday, October 12, 2026, with questions due by October 2, 2026.
Firm Qualifications & Experience (20%), Understanding of Scope & Approach / Methodology (30%), Local & Regional Knowledge (15%), Cost / Fee Proposal & Budget Allocation (20%), Past Performance & References (15%)
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Summary
Santa Rosa County is seeking competitive proposals from qualified advertising agencies, marketing consultancies, and public relations firms to provide comprehensive economic development marketing, collateral development, and promotional services for the Economic Development Office (EDO).
The work encompasses strategic planning, annual and long-range marketing action plans, core value proposition and narrative development, site selector battle cards, communications and PR toolkits, targeted asset collateral and industrial park positioning for Whiting Aviation Park, I-10 Industrial Park / Coastal Commerce Center, and county industrial parks, target industry campaign collateral for aviation, aerospace & defense, advanced manufacturing, and transportation, logistics & warehousing clusters, conference and trade event assets, and digital website content enhancements and campaign analytics. The anticipated contract ceiling is $125,000.00 with an initial term of three years and two optional one-year renewals. Submissions are due through the procurement portal by 10:00 am on Monday, October 12, 2026, with questions due by October 2, 2026.
EVALUATION CRITERIA
REQUIRED ATTACHMENTS
12- Letter of Interest
- Firm Qualifications & Experience
- Understanding of Scope & Approach / Methodology
- Local & Regional Knowledge
- Cost / Fee Proposal & Budget Allocation
- Past Performance & References
- Non-Collusion
- Proof of registration with State of Florida Division of Corporations
- Copy of current insurance declaration page
- Sworn Statement Public Entity Crimes
- Scrutinized Contractors Certificate
- Conflict of Interest Form
REQUIRED STAFFING
6- Submit to
- https://procurement.opengov.com/portal/santarosafl
- Duration
- 36 months
- Scope location
- Santa Rosa County, FL
Questions about this RFP
How do I respond to this RFP from Santa Rosa County?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 12, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://procurement.opengov.com/portal/santarosafl. For questions, contact Shannon Ogletree.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Santa Rosa County in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Shannon Ogletree at (850) 623-0174. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Account Supervisor, Creative Director, Brand Strategist, Copywriter, Graphic Designer, Digital Media Specialist. Proposers should demonstrate relevant qualifications and experience for each required role.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Firm Qualifications & Experience (20%), Understanding of Scope & Approach / Methodology (30%), Local & Regional Knowledge (15%), Cost / Fee Proposal & Budget Allocation (20%), Past Performance & Refer..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Santa Rosa County?
All active and historical solicitations from Santa Rosa County are tracked and searchable. As a county agency, Santa Rosa County regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Letter of Interest, Firm Qualifications & Experience, Understanding of Scope & Approach / Methodology, Local & Regional Knowledge, Cost / Fee Proposal & Budget Allocation, Past Performance & Reference. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Santa Rosa County for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Santa Rosa County, FL. Review the full solicitation for detailed scope requirements.