Panama City - Bay County Airport and Industrial District - Public Relations and Marketing Support Services - RFP-2026-15 (2026)
Northwest Florida Beaches International Airport AuthorityAirport Authority · Panama City, FL- Due
- Oct 20, 2026
- Deadline passed
- Posted
- Oct 20, 2026
- Contract term
- 3 years
- Primary contact
- Gerri Lynn Faircloth
- (850) 718-4699
The 30-second brief
Panama City – Bay County Airport and Industrial District is seeking a qualified firm to provide integrated public relations and marketing support services to promote the Northwest Florida Beaches International Airport (ECP). The scope includes advertising, public relations, event planning, crisis communications planning and support, publications, newsletter and collateral material creation, community and media relations, brand strategy, digital marketing, website support, and analytics. The annual all-inclusive budget is $250,000. Evaluation criteria include qualifications and experience of firm and personnel (25 points), technical approach and work plan (35 points), relevant experience and past performance (15 points), project team structure and communication plan (5 points), and financial proposal (20 points).
Qualifications and Experience of Firm and Personnel (25), Technical Approach and Work Plan (35), Relevant Experience and Past Performance (15), Project Team Structure and Communication Plan (5), Financial Proposal (20)
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Summary
Panama City – Bay County Airport and Industrial District is seeking a qualified firm to provide integrated public relations and marketing support services to promote the Northwest Florida Beaches International Airport (ECP).
The scope includes advertising, public relations, event planning, crisis communications planning and support, publications, newsletter and collateral material creation, community and media relations, brand strategy, digital marketing, website support, and analytics. The annual all-inclusive budget is $250,000. Evaluation criteria include qualifications and experience of firm and personnel (25 points), technical approach and work plan (35 points), relevant experience and past performance (15 points), project team structure and communication plan (5 points), and financial proposal (20 points).
EVALUATION CRITERIA
REQUIRED ATTACHMENTS
4- Revised Scope of Services
- Revised Financial Response Form
- Anti-Lobbying Certification Form
- Pre-Proposal Sign In Sheet/Attendance Log
- Submit to
- OpenBids / DemandStar
- Duration
- 60 months
- Scope location
- Panama City, FL
- Reported agency
- Panama City – Bay County Airport and Industrial District
Questions about this RFP
How do I respond to this RFP from Northwest Florida Beaches International Airport Authority?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 20, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: OpenBids / DemandStar. For questions, contact Gerri Lynn Faircloth.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Northwest Florida Beaches International Airport Authority in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Gerri Lynn Faircloth at (850) 718-4699. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Qualifications and Experience of Firm and Personnel (25), Technical Approach and Work Plan (35), Relevant Experience and Past Performance (15), Project Team Structure and Communication Plan (5), Finan..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Northwest Florida Beaches International Airport Authority?
All active and historical solicitations from Northwest Florida Beaches International Airport Authority are tracked and searchable. As a airport authority agency, Northwest Florida Beaches International Airport Authority regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Revised Scope of Services, Revised Financial Response Form, Anti-Lobbying Certification Form, Pre-Proposal Sign In Sheet/Attendance Log. Review the full document from Northwest Florida Beaches International Airport Authority for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Panama City, FL. Review the full solicitation for detailed scope requirements.