Oneida County Multimedia Campaign Development RFP 2026-448
Oneida CountyCounty · Utica, NY- Due
- Feb 18, 2026
- Deadline passed
- Posted
- Jan 28, 2026
- Contract term
- 5 years
- Primary contact
- Mary Kernan
The 30-second brief
The Oneida County Department of Family and Community Services is soliciting proposals from qualified firms or individuals to develop, design, and implement multimedia campaigns to support recruitment efforts and information initiatives. The awarded proposer will provide comprehensive media and communication services including campaign development for employment and foster-parent recruitment, media strategy across digital, print, radio, and television platforms, and creative design for videos, graphics, and social media. Deliverables include communication plans, media buy schedules, and performance reports. Proposers must demonstrate at least five years of related experience and provide three references. Submissions are due by 3:00 P.M. on February 18, 2026, to the Contract Administration office in Utica, NY.
Communication plans, Creative concepts, Media buy schedules, Placement reports, Developed materials, Performance reports
Ability to perform services, knowledge, experience, total cost
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Summary
The Oneida County Department of Family and Community Services is soliciting proposals from qualified firms or individuals to develop, design, and implement multimedia campaigns to support recruitment efforts and information initiatives.
The awarded proposer will provide comprehensive media and communication services including campaign development for employment and foster-parent recruitment, media strategy across digital, print, radio, and television platforms, and creative design for videos, graphics, and social media. Deliverables include communication plans, media buy schedules, and performance reports. Proposers must demonstrate at least five years of related experience and provide three references. Submissions are due by 3:00 P.M. on February 18, 2026, to the Contract Administration office in Utica, NY.
EVALUATION CRITERIA
4- Ability to perform services
- Knowledge
- Experience
- Total cost
REQUIRED DELIVERABLES
6- Communication plans
- Creative concepts
- Media buy schedules
- Placement reports
- Developed materials
- Performance reports
REQUIRED ATTACHMENTS
5- Appendix A (Standard Contract Clauses)
- Appendix B (New York State Conditions)
- Appendix C (Standard Clauses for All Oneida County DFCS Contracts)
- Board of Directors list
- Workforce composition statement
- Submit to
- Mary Kernan, Contract Administration 4th Floor, Oneida County Department of Family and Community Services, 800 Park Avenue, Utica, New York 13501
- Scope location
- Utica, NY
- Reported agency
- Oneida County Department of Family and Community Services
Questions about this RFP
How do I respond to this RFP from Oneida County?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is February 18, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Mary Kernan, Contract Administration 4th Floor, Oneida County Department of Family and Community Services, 800 Park Avenue, Utica, New York 13501. For questions, contact Mary Kernan.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Oneida County in NY, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Mary Kernan. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Communication plans, Creative concepts, Media buy schedules, Placement reports, Developed materials, Performance reports. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Ability to perform services, knowledge, experience, total cost" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Oneida County?
All active and historical solicitations from Oneida County are tracked and searchable. As a county agency, Oneida County regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 5 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Appendix A (Standard Contract Clauses), Appendix B (New York State Conditions), Appendix C (Standard Clauses for All Oneida County DFCS Contracts), Board of Directors list, workforce composition state. Review the full document from Oneida County for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Utica, NY. Review the full solicitation for detailed scope requirements.