New Mexico Economic Development Department - Strategic Marketing Partner - RFP#EDD-2027-OFFSEC-CE-1947 (2026)
New Mexico Economic Development Department | State of New MexicoState · Santa Fe, NM- Due
- Nov 13, 2026
- 6 days left
- Posted
- Oct 14, 2026
- Contract term
- 1 year
- Primary contact
- Lauren Longworth
- (505) 470-7786
The 30-second brief
The New Mexico Economic Development Department is seeking a strategic marketing and public relations partner to strengthen the state's national reputation as a premier destination for business investment, innovation, entrepreneurship, and economic growth. The selected firm will provide research, strategic counsel, integrated marketing across paid, owned, and earned channels, media planning and buying, public relations, digital content creation, AI/LLM visibility management, marketing activations, and performance measurement frameworks. The contract term is an initial one-year period with options to renew on an annual basis for up to three additional years, not to exceed a total duration of four years. Proposals are due by November 13, 2026, at 3:00 PM MDT, submitted electronically to the Procurement Manager. A pre-proposal conference will be held via Zoom on October 28, 2026, and written questions are due by October 30, 2026. Evaluation will be based on relevant organizational experience, technical approach, work samples, professional references, and staff experience.
Relevant Organizational Experience (90), Technical Approach (30), Work Samples (15), Professional References (5), Staff Experience (10)
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Summary
The New Mexico Economic Development Department is seeking a strategic marketing and public relations partner to strengthen the state's national reputation as a premier destination for business investment, innovation, entrepreneurship, and economic growth.
The selected firm will provide research, strategic counsel, integrated marketing across paid, owned, and earned channels, media planning and buying, public relations, digital content creation, AI/LLM visibility management, marketing activations, and performance measurement frameworks. The contract term is an initial one-year period with options to renew on an annual basis for up to three additional years, not to exceed a total duration of four years. Proposals are due by November 13, 2026, at 3:00 PM MDT, submitted electronically to the Procurement Manager. A pre-proposal conference will be held via Zoom on October 28, 2026, and written questions are due by October 30, 2026. Evaluation will be based on relevant organizational experience, technical approach, work samples, professional references, and staff experience.
EVALUATION CRITERIA
REQUIRED ATTACHMENTS
3- Signed Letter of Transmittal
- Campaign Contribution Disclosure Form
- NM Resident Preference Certificate
- Submit to
- [email protected]
- Duration
- 48 months
- Scope location
- Santa Fe, NM
- Reported agency
- State of New Mexico
Questions about this RFP
How do I respond to this RFP from New Mexico Economic Development Department | State of New Mexico?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 13, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Lauren Longworth.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including New Mexico Economic Development Department | State of New Mexico in NM, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Lauren Longworth at (505) 470-7786. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Relevant Organizational Experience (90), Technical Approach (30), Work Samples (15), Professional References (5), Staff Experience (10)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from New Mexico Economic Development Department | State of New Mexico?
All active and historical solicitations from New Mexico Economic Development Department | State of New Mexico are tracked and searchable. As a state agency, New Mexico Economic Development Department | State of New Mexico regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of November 13, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Signed Letter of Transmittal, Campaign Contribution Disclosure Form, NM Resident Preference Certificate. Review the full document from New Mexico Economic Development Department | State of New Mexico for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Santa Fe, NM. Review the full solicitation for detailed scope requirements.