Michigan State University Request For Proposal - DX Analytics Platform RFP# 961363 (2026)
Michigan State UniversityHigher Ed · East Lansing, MI- Due
- Nov 20, 2026
- 17 days left
- Posted
- Oct 29, 2026
- Primary contact
- Lisa True
The 30-second brief
Michigan State University is soliciting proposals through Request for Proposal RFP# 961363 for the purpose of purchasing an enterprise Digital Experience Analytics (DXA) platform. The requested software and implementation services focus on prospective undergraduate student journeys, tracking user friction, cross-site behavior, and analytics integration across properties such as msu.edu and admissions.msu.edu. Proposals are due by November 20, 2026 at 3:00 pm Eastern, with vendor questions due by November 6, 2026. Evaluation criteria include Core Platform & Analytics Capabilities (35%), Audience Control, Privacy & Data Governance (25%), Pricing and Overall Value (20%), Implementation, Onboarding & Support (15%), and Vendor Qualifications & References (5%).
Core Platform & Analytics Capabilities [35]%, Audience Control, Privacy & Data Governance [25]%, Pricing and Overall Value to the University [20]%, Implementation, Onboarding & Support [15]%, Vendor Qualifications, References [5]%
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Summary
Michigan State University is soliciting proposals through Request for Proposal RFP# 961363 for the purpose of purchasing an enterprise Digital Experience Analytics (DXA) platform.
The requested software and implementation services focus on prospective undergraduate student journeys, tracking user friction, cross-site behavior, and analytics integration across properties such as msu.edu and admissions.msu.edu. Proposals are due by November 20, 2026 at 3:00 pm Eastern, with vendor questions due by November 6, 2026. Evaluation criteria include Core Platform & Analytics Capabilities (35%), Audience Control, Privacy & Data Governance (25%), Pricing and Overall Value (20%), Implementation, Onboarding & Support (15%), and Vendor Qualifications & References (5%).
EVALUATION CRITERIA
8- Core Platform & Analytics Capabilities [35]%
- Audience Control
- Privacy & Data Governance [25]%
- Pricing and Overall Value to the University [20]%
- Implementation
- Onboarding & Support [15]%
- Vendor Qualifications
- References [5]%
REQUIRED ATTACHMENTS
6- Respondent Information Sheet
- Scope of Work
- Pricing
- Master Service Agreement
- Higher Education Community Vendor Assessment Tool (HECVAT)
- Customer references
- Submit to
- [email protected]
- Scope location
- East Lansing, MI
Questions about this RFP
How do I respond to this RFP from Michigan State University?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 20, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Lisa True.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Michigan State University in MI, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Lisa True. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Core Platform & Analytics Capabilities [35]%, Audience Control, Privacy & Data Governance [25]%, Pricing and Overall Value to the University [20]%, Implementation, Onboarding & Support [15]%, Vendor Q..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Michigan State University?
All active and historical solicitations from Michigan State University are tracked and searchable. As a higher ed agency, Michigan State University regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
Is this solicitation still open for submissions?
Based on the posted deadline of November 20, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Respondent Information Sheet, Scope of Work, Pricing, Master Service Agreement, Higher Education Community Vendor Assessment Tool (HECVAT), Customer references. Review the full document from Michigan State University for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: East Lansing, MI. Review the full solicitation for detailed scope requirements.