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Maryland Health Benefit Exchange - Connector Entity Program Grants FY 2027 RFA#27-01

Maryland Health Benefit Exchange | State of Maryland logoMaryland Health Benefit Exchange | State of Maryland
Due
Jan 30, 2026
Deadline passed
Posted
Dec 30, 2025
Contract term
1 year
Primary contact
Shirelle Green
(410) 547-5181

The 30-second brief

What they're buying

The Maryland Health Benefit Exchange (MHBE) seeks proposals from qualified applicants to serve as Prime Entities in the Connector Entity Program for State Fiscal Year 2027, with one additional one-year renewal option. Connector Entities engage Certified Consumer Assistance Workers to guide community outreach activities, provide in-person and remote application and enrollment assistance for Qualified Health Plans (QHPs), Medicaid, and MCHP through Maryland Health Connection, and make appropriate referrals. The program targets vulnerable, underinsured, and hard-to-reach populations across designated regional frameworks in Maryland. Applications are due by January 30, 2026, with a pre-proposal conference scheduled for January 13, 2026.

What you must deliver

Connector Entity Program grant services, Community outreach activities, In-person and telephone/video application and enrollment assistance for Maryland Health Connection, Health coverage retention assistance, And monthly application outcome reporting.

How it's scored

Entity demonstrates planned outreach activities are likely to reduce uninsured in meta region (25 points), Overall Program Plan (15 points), Evidence-Based Reporting Table (10 points), Infrastructure Plan (10 points), Partnerships and HBX System Collaboration Plan (10 points), Training and Quality Assurance Plan (10 points), Budget (10 points), Description of Connector Entity within the Region (10 points)

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Summary

The Maryland Health Benefit Exchange (MHBE) seeks proposals from qualified applicants to serve as Prime Entities in the Connector Entity Program for State Fiscal Year 2027, with one additional one-year renewal option.

Connector Entities engage Certified Consumer Assistance Workers to guide community outreach activities, provide in-person and remote application and enrollment assistance for Qualified Health Plans (QHPs), Medicaid, and MCHP through Maryland Health Connection, and make appropriate referrals. The program targets vulnerable, underinsured, and hard-to-reach populations across designated regional frameworks in Maryland. Applications are due by January 30, 2026, with a pre-proposal conference scheduled for January 13, 2026.

EVALUATION CRITERIA

Entity demonstrates planned outreach activities are likely to reduce uninsured in meta region (25 points), Overall Program Plan (15 points), Evidence-Based Reporting Table (10 points), Infrastructure Plan (10 points), Partnerships and HBX System Collaboration Plan (10 points), Training and Quality Assurance Plan (10 points), Budget (10 points), Description of Connector Entity within the Region (10 points)

REQUIRED DELIVERABLES

Connector Entity Program grant services, Community outreach activities, In-person and telephone/video application and enrollment assistance for Maryland Health Connection, Health coverage retention assistance, And monthly application outcome reporting.

REQUIRED ATTACHMENTS

7
  • ApplicantName.FY2027.ProgramNarrativeResponse
  • ApplicantName.FY2027.DetailedBudgetResponsePDF
  • ApplicantName.FY2027.DetailedBudgetExcel
  • ApplicantName.FY2027.PIAResponse
  • Partnership of Entities Letter of Intent
  • Federal Funds Requirements and Restrictions
  • Conflict of Interest Standards and Disclosure
Submit to
emma.maryland.gov
Duration
24 months
Scope location
Baltimore, MD
Reported agency
Maryland Health Benefit Exchange

Questions about this RFP

How do I respond to this RFP from Maryland Health Benefit Exchange | State of Maryland?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is January 30, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: emma.maryland.gov. For questions, contact Shirelle Green.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Maryland Health Benefit Exchange | State of Maryland in MD, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Shirelle Green at (410) 547-5181. Questions and answers are typically shared with all prospective bidders.

What are the key deliverables?

The solicitation specifies the following deliverables: Connector Entity Program grant services, Community outreach activities, In-person and telephone/video application and enrollment assistance for Maryland Health Connection, Health coverage retention assistance, And monthly application outcome reporting.. Proposals should clearly address how each deliverable will be met.

Show 5 more questions

What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Entity demonstrates planned outreach activities are likely to reduce uninsured in meta region (25 points), Overall Program Plan (15 points), Evidence-Based Reporting Table (10 points), Infrastructure..." Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Maryland Health Benefit Exchange | State of Maryland?

All active and historical solicitations from Maryland Health Benefit Exchange | State of Maryland are tracked and searchable. As a state agency, Maryland Health Benefit Exchange | State of Maryland regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What is the contract term for this solicitation?

The anticipated contract term is 1 year. Contract terms may include renewal options.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: ApplicantName.FY2027.ProgramNarrativeResponse, ApplicantName.FY2027.DetailedBudgetResponsePDF, ApplicantName.FY2027.DetailedBudgetExcel, ApplicantName.FY2027.PIAResponse, Partnership of Entities Lette. Review the full document from Maryland Health Benefit Exchange | State of Maryland for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Baltimore, MD. Review the full solicitation for detailed scope requirements.

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