King County Library System - Rebranding of KCLS and KCLS Foundation - RFP #2025-RFP-019 (2025)
King County Library SystemLibrary District · Issaquah, WA- Due
- Dec 19, 2025
- Deadline passed
- Posted
- Nov 18, 2025
- Duration
- 9 months
- Primary contact
- Chase Gallagher
- (206) 741-5045
The 30-second brief
The King County Library System (KCLS) is seeking proposals for professional branding services to execute a comprehensive rebranding initiative for KCLS and the KCLS Foundation. The scope encompasses gathering insights, developing positioning and RTBs, creative brief development, creative development across three rounds, brand book delivery including logos, fonts, color palettes, and brand guidelines, and proof of concept. The project is fully funded by a KCLS Foundation grant and aims to refresh the identity system while remaining recognizable to patrons and staff across 50 locations and mobile services in King County, Washington. Proposals are due by December 19, 2025, with a non-mandatory pre-proposal meeting on November 25, 2025, and questions due by November 25, 2025. Evaluation criteria include experience, references, project methodology, statement of work proposal, document quality, and pricing evaluation.
Gather Insights, Positioning & RTBs, Creative Brief Development, Creative Development Testing (If needed), Delivery of Logos & Brand Book Proof of Concept
Experience/Qualifications (15%), References (15%), Project Methodology/Approach (15%), Statement of Work Proposal (30%), Proposal Document Quality (5%), Pricing Evaluation (20%)
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Summary
The King County Library System (KCLS) is seeking proposals for professional branding services to execute a comprehensive rebranding initiative for KCLS and the KCLS Foundation.
The scope encompasses gathering insights, developing positioning and RTBs, creative brief development, creative development across three rounds, brand book delivery including logos, fonts, color palettes, and brand guidelines, and proof of concept. The project is fully funded by a KCLS Foundation grant and aims to refresh the identity system while remaining recognizable to patrons and staff across 50 locations and mobile services in King County, Washington. Proposals are due by December 19, 2025, with a non-mandatory pre-proposal meeting on November 25, 2025, and questions due by November 25, 2025. Evaluation criteria include experience, references, project methodology, statement of work proposal, document quality, and pricing evaluation.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
5- Gather Insights
- Positioning & RTBs
- Creative Brief Development
- Creative Development Testing (If needed)
- Delivery of Logos & Brand Book Proof of Concept
REQUIRED ATTACHMENTS
4- Vendor proposal
- Key personnel/resumes
- Prime and Subcontractor References
- W-9
- Submit to
- https://procurement.opengov.com/portal/kcls
- Scope location
- Issaquah, WA
Questions about this RFP
How do I respond to this RFP from King County Library System?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 19, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://procurement.opengov.com/portal/kcls. For questions, contact Chase Gallagher.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including King County Library System in WA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Chase Gallagher at (206) 741-5045. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Gather Insights, Positioning & RTBs, Creative Brief Development, Creative Development Testing (If needed), Delivery of Logos & Brand Book Proof of Concept. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience/Qualifications (15%), References (15%), Project Methodology/Approach (15%), Statement of Work Proposal (30%), Proposal Document Quality (5%), Pricing Evaluation (20%)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from King County Library System?
All active and historical solicitations from King County Library System are tracked and searchable. As a library district agency, King County Library System regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 9 months. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Vendor proposal, Key personnel/resumes, Prime and Subcontractor References, W-9. Review the full document from King County Library System for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Issaquah, WA. Review the full solicitation for detailed scope requirements.