City of Augusta Logo Redesign and Branding Guide Bid # 226023 2026
City of AugustaCity · Augusta, ME- Due
- Mar 23, 2026
- Deadline passed
- Posted
- Feb 8, 2026
- Duration
- 2 months
- Primary contact
- Haley Gauvin
- (207) 626-2300
The 30-second brief
The City of Augusta is soliciting sealed bids under Bid # 226023 for a qualified vendor to develop a new municipal logo system and a comprehensive branding guide. The project aims to create a unified brand that addresses ADA and WCAG 2.0 accessibility issues, improves consistency across city communications, and provides standardized tools for staff. Deliverables include a complete logo system (primary, horizontal, vertical, circular), a branding style guide (color systems, typography, imagery), and branded templates for letterhead, business cards, and signage. Final assets must be optimized for digital, web, vehicle, and apparel use. Bids are due by 2:00 P.M. on March 23, 2026, at the Development Services Office. Evaluation is based on experience (20 pts), scope (30 pts), cost (20 pts), compliance (20 pts), and timeline (10 pts).
Municipal logo system, Branding and style guide, Branded templates, Digital/web optimized assets, Vehicle/uniform application guidance, Phased rollout recommendations
Relevant experience and professional references (20 pts), Scope of Services (30 pts), Cost (20 pts), Compliance with RFP requirements (20 pts), Timeline (10 pts)
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Summary
The City of Augusta is soliciting sealed bids under Bid # 226023 for a qualified vendor to develop a new municipal logo system and a comprehensive branding guide.
The project aims to create a unified brand that addresses ADA and WCAG 2.0 accessibility issues, improves consistency across city communications, and provides standardized tools for staff. Deliverables include a complete logo system (primary, horizontal, vertical, circular), a branding style guide (color systems, typography, imagery), and branded templates for letterhead, business cards, and signage. Final assets must be optimized for digital, web, vehicle, and apparel use. Bids are due by 2:00 P.M. on March 23, 2026, at the Development Services Office. Evaluation is based on experience (20 pts), scope (30 pts), cost (20 pts), compliance (20 pts), and timeline (10 pts).
EVALUATION CRITERIA
REQUIRED DELIVERABLES
6- Municipal logo system
- Branding and style guide
- Branded templates
- Digital/web optimized assets
- Vehicle/uniform application guidance
- Phased rollout recommendations
REQUIRED ATTACHMENTS
3- Attachment 1 (Professional Services Agreement)
- Attachment 2 (Bid Form)
- Attachment 3 (Evaluation)
- Submit to
- City of Augusta, Development Services Office, 1st floor, 16 Cony Street, Augusta, ME, 04330
- Scope location
- Augusta, ME
Questions about this BID
How do I respond to this Bid from City of Augusta?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is March 23, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: City of Augusta, Development Services Office, 1st floor, 16 Cony Street, Augusta, ME, 04330. For questions, contact Haley Gauvin.
Can small businesses or minority-owned firms bid on this Bid?
Most government agencies, including City of Augusta in ME, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the Bid submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Haley Gauvin at (207) 626-2300. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Municipal logo system, Branding and style guide, Branded templates, Digital/web optimized assets, Vehicle/uniform application guidance, Phased rollout recommendations. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Relevant experience and professional references (20 pts), Scope of Services (30 pts), Cost (20 pts), Compliance with RFP requirements (20 pts), Timeline (10 pts)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Augusta?
All active and historical solicitations from City of Augusta are tracked and searchable. As a city agency, City of Augusta regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 2 months. Contract terms may include renewal options.
What documents are required to bid on this Bid?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Attachment 1 (Professional Services Agreement), Attachment 2 (Bid Form), Attachment 3 (Evaluation). Review the full document from City of Augusta for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Augusta, ME. Review the full solicitation for detailed scope requirements.
