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City of Auburndale Downtown Market Analysis and Economic Study RFP 2026

City of Auburndale logoCity of Auburndale
Due
Jun 26, 2026
Deadline passed
Primary contact
Amy Palmer
(863) 965-5530

The 30-second brief

What they're buying

The Auburndale Community Redevelopment Agency (CRA) is seeking proposals from consulting firms specializing in real estate, economic development, planning, or financial planning to conduct a market study and economic analysis for the downtown Auburndale market. The primary focus is the 'Civic Center site,' a 2.3-acre area on West Park Street currently housing the City's Civic Center, Senior Center, Rec Hall, Historical Museum, and Parks and Recreation offices, which are slated for relocation to facilitate mixed-use redevelopment. The study must include a demographic analysis, economic supply and demand (GAP) analysis, employment inventory, and strategies for redevelopment including code changes and marketing. Proposals must not exceed 15 pages and are due by 2:00 p.m. on June 26, 2026. Evaluation criteria include experience with CRAs, understanding of the scope, and fee proposal.

What you must deliver

Market study, Economic analysis, Demographic analysis, Redevelopment strategies, Draft scope of work, Anticipated timelines, Cost proposal

How it's scored

Experience working with CRAs, Firm understanding of the Scope of Work, Previous experience completing market studies, Delivery schedule and fee proposal

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Summary

The Auburndale Community Redevelopment Agency (CRA) is seeking proposals from consulting firms specializing in real estate, economic development, planning, or financial planning to conduct a market study and economic analysis for the downtown Auburndale market.

The primary focus is the 'Civic Center site,' a 2.3-acre area on West Park Street currently housing the City's Civic Center, Senior Center, Rec Hall, Historical Museum, and Parks and Recreation offices, which are slated for relocation to facilitate mixed-use redevelopment. The study must include a demographic analysis, economic supply and demand (GAP) analysis, employment inventory, and strategies for redevelopment including code changes and marketing. Proposals must not exceed 15 pages and are due by 2:00 p.m. on June 26, 2026. Evaluation criteria include experience with CRAs, understanding of the scope, and fee proposal.

EVALUATION CRITERIA

4
  • Experience working with CRAs
  • Firm understanding of the Scope of Work
  • Previous experience completing market studies
  • Delivery schedule and fee proposal

REQUIRED DELIVERABLES

7
  • Market study
  • Economic analysis
  • Demographic analysis
  • Redevelopment strategies
  • Draft scope of work
  • Anticipated timelines
  • Cost proposal

REQUIRED ATTACHMENTS

Proposal, Certificate as to Corporation, Affidavit as to Non-collusion and Certification of Material Conformance with Specifications

Submit to
City Manager’s Office, 1 Bobby Green Plaza, Auburndale FL 33823
Scope location
Auburndale, FL

Questions about this RFP

How do I respond to this RFP from City of Auburndale?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is June 26, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: City Manager’s Office, 1 Bobby Green Plaza, Auburndale FL 33823. For questions, contact Amy Palmer.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including City of Auburndale in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Amy Palmer at (863) 965-5530. Questions and answers are typically shared with all prospective bidders.

What are the key deliverables?

The solicitation specifies the following deliverables: Market study, Economic analysis, Demographic analysis, Redevelopment strategies, Draft scope of work, Anticipated timelines, Cost proposal. Proposals should clearly address how each deliverable will be met.

Show 4 more questions

What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience working with CRAs, Firm understanding of the Scope of Work, Previous experience completing market studies, Delivery schedule and fee proposal" Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from City of Auburndale?

All active and historical solicitations from City of Auburndale are tracked and searchable. As a city agency, City of Auburndale regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Proposal, Certificate as to Corporation, Affidavit as to Non-collusion and Certification of Material Conformance with Specifications. Review the full document from City of Auburndale for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Auburndale, FL. Review the full solicitation for detailed scope requirements.

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