Bay Area Air Quality Management District - Advertising, Communications, Social Media, Digital Promotion, and Survey Research for the Spare the Air Program RFP 2026-029
Bay Area Air Quality Management DistrictSpecial District · San Francisco, CA- Due
- Nov 2, 2026
- Deadline passed
- Posted
- Oct 5, 2026
- Duration
- 60 months
- Primary contact
- Kristina Chu
- (415) 749-4758
The 30-second brief
The Bay Area Air District seeks proposals for advertising, communications, social media, digital promotion, and public opinion survey research services for the Spare the Air program. The program encourages the public to make behavior changes to improve air quality across nine San Francisco Bay Area counties: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, southwestern Solano, and southern Sonoma counties. The scope includes summer and winter advertising campaigns, media relations, social media management, digital promotions, and public opinion measurement surveys including in-language surveys in Spanish, Mandarin, and Cantonese. The contract total maximum budget is $8,175,000 for a 3-to-5-year term beginning March or July 2027. Proposals are due by November 2, 2026, and must be submitted via the OpenGov Procurement Portal. Evaluation criteria include expertise, skill, approach, cost, local business focus, and references.
Expertise 30%, Skill 25%, Approach 20%, Cost 15%, Firm's Specialty Focus Area - Local Business 5%, References 5%
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Summary
The Bay Area Air District seeks proposals for advertising, communications, social media, digital promotion, and public opinion survey research services for the Spare the Air program.
The program encourages the public to make behavior changes to improve air quality across nine San Francisco Bay Area counties: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, southwestern Solano, and southern Sonoma counties. The scope includes summer and winter advertising campaigns, media relations, social media management, digital promotions, and public opinion measurement surveys including in-language surveys in Spanish, Mandarin, and Cantonese. The contract total maximum budget is $8,175,000 for a 3-to-5-year term beginning March or July 2027. Proposals are due by November 2, 2026, and must be submitted via the OpenGov Procurement Portal. Evaluation criteria include expertise, skill, approach, cost, local business focus, and references.
EVALUATION CRITERIA
6- Expertise 30%
- Skill 25%
- Approach 20%
- Cost 15%
- Firm's Specialty Focus Area - Local Business 5%
- References 5%
- Submit to
- https://procurement.opengov.com/portal/baaqmd
- Scope location
- San Francisco, CA
Questions about this RFP
How do I respond to this RFP from Bay Area Air Quality Management District?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 2, 2026. Submissions should be delivered to: https://procurement.opengov.com/portal/baaqmd. For questions, contact Kristina Chu.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Bay Area Air Quality Management District in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Kristina Chu at (415) 749-4758. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Expertise 30%, Skill 25%, Approach 20%, Cost 15%, Firm's Specialty Focus Area - Local Business 5%, References 5%" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Bay Area Air Quality Management District?
All active and historical solicitations from Bay Area Air Quality Management District are tracked and searchable. As a special district agency, Bay Area Air Quality Management District regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 60 months. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Bay Area Air Quality Management District for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: San Francisco, CA. Review the full solicitation for detailed scope requirements.