Adara campaign yields strong ROI for Moab tourism
Grand CountyCounty · UT- Document date
- Jun 9, 2026
- Term
- April 2026 campaign period
The 30-second brief
Discover Moab engaged Adara to target in-market travelers using real booking data, generating more than 1.8 million impressions in April 2026 and an estimated 7:1 return on investment based on modeled room nights. The platform tracks both confirmed and modeled bookings.
ADARA holds this technology contract with Grand County. Its other public contracts on record include work for City of Palm Desert and Shenandoah County.
Term as filed: April 2026 campaign period.
See who decides the next one before it's bid.
Get pre-RFPs freeFree account · 30-second setup · No credit card
Contract details
- Contract type
- Technology
- Document date
- June 9, 2026
- Term
- April 2026 campaign period
- Vendor
- ADARA
- Agency
- Grand County
- Source document
- Grand County Moab Tourism Advisory Board Agenda Packet 2026-06-09 (AgendaPacket)
ADARA's other public contracts
More Grand County contracts
Questions about this contract
Who was awarded the technology contract by Grand County?
ADARA was awarded this technology contract by Grand County, as recorded on June 9, 2026.
What type of contract is this?
This is a Technology contract, documented as a agendapacket record.
Where was this contract approved?
This contract appears in Grand County Moab Tourism Advisory Board Agenda Packet 2026-06-09 (AgendaPacket), dated June 9, 2026 from Grand County. Civic IQ extracts contract records directly from agency meeting documents and solicitations.
What other contracts does ADARA hold?
ADARA may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.
Show 1 more question
What is Grand County currently buying?
Explore Grand County's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.