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Palm Desert Reports Adara Measurement And Serving Costs

City of Palm Desert logoCity of Palm Desert
Disclosed value
$27,500 impact report; $1,377 ad serving
From agendapacket
Document date
Aug 18, 2026

The 30-second brief

What it covers

Palm Desert reported $28,877 in FY26 Adara-related spending for impact reporting and ad serving. The campaign analysis attributed more than $232,000 in hotel revenue from 541 nights.

Who holds it

ADARA holds this contract with City of Palm Desert. Its other public contracts on record include work for Shenandoah County and Grand County.

What happens next

Term as filed: FY26 marketing campaign; impact data inclusive of January 20, 2026–April 30, 2026.

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Contract details

Amount
$27,500 impact report; $1,377 ad serving
Document date
August 18, 2026
Term
FY26 marketing campaign; impact data inclusive of January 20, 2026–April 30, 2026
Vendor
ADARA
Agency
City of Palm Desert
Source document
City of Palm Desert AgendaPacket Public Affairs Marketing Panel Special Meeting 2026-08-18 (AgendaPacket)

ADARA's other public contracts

Shenandoah County, VirginiaTourism Council Opts Not to Renew Adara Coop · Aug 15, 2026UndisclosedShenandoah County, VirginiaCounty Tourism Opts Out of Adara Coop Program · Jul 21, 2026UndisclosedGrand County, UtahAdara campaign yields strong ROI for Moab tourism · Jun 9, 2026UndisclosedGrand County, UtahAdara campaign tracks and boosts Moab travel bookings · May 12, 2026UndisclosedCity of Yountville, CaliforniaYountville Allocates $70,588 to Adara Campaign · Apr 9, 2026All ADARA contractsVendor profile

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Questions about this contract

Who was awarded the government contract by City of Palm Desert?

ADARA was awarded this government contract by City of Palm Desert, as recorded on August 18, 2026. The contract value is $27,500 impact report; $1,377 ad serving.

How much is the ADARA contract with City of Palm Desert worth?

The ADARA contract with City of Palm Desert is valued at $27,500 impact report; $1,377 ad serving.

What type of contract is this?

This is a government contract, documented as a agendapacket record.

Where was this contract approved?

This contract appears in City of Palm Desert AgendaPacket Public Affairs Marketing Panel Special Meeting 2026-08-18 (AgendaPacket), dated August 18, 2026 from City of Palm Desert. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

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What other contracts does ADARA hold?

ADARA may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

What is City of Palm Desert currently buying?

Explore City of Palm Desert's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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