Tourism Council Opts Not to Renew Adara Coop
Shenandoah CountyCounty · Woodstock, VA- Document date
- Aug 15, 2026
The 30-second brief
The Tourism Council acknowledged that the VTC coop digital marketing program operated by Sojern, now Adara, will not be renewed due to better optimization results from FuseIdeas. Marketing dollars will be reallocated away from Adara.
ADARA holds this consulting contract with Shenandoah County. Its other public contracts on record include work for City of Palm Desert and Grand County.
Term as filed: Historical VTC coop participation prior to FY27.
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Contract details
- Contract type
- Consulting
- Document date
- August 15, 2026
- Term
- Historical VTC coop participation prior to FY27
- Vendor
- ADARA
- Agency
- Shenandoah County
- Source document
- Shenandoah County Tourism Council Agenda 2026-08-18 (Agenda)
ADARA's other public contracts
More Shenandoah County contracts
Questions about this contract
Who was awarded the consulting contract by Shenandoah County?
ADARA was awarded this consulting contract by Shenandoah County, as recorded on August 15, 2026.
What type of contract is this?
This is a Consulting contract, documented as a agenda record.
Where was this contract approved?
This contract appears in Shenandoah County Tourism Council Agenda 2026-08-18 (Agenda), dated August 15, 2026 from Shenandoah County. Civic IQ extracts contract records directly from agency meeting documents and solicitations.
What other contracts does ADARA hold?
ADARA may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.
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What is Shenandoah County currently buying?
Explore Shenandoah County's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.