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Village of Lyons Falls Marketing and Branding for Downtown RFP 2026-01

Village of Lyons Falls
Due
Jul 10, 2026
Deadline passed
Posted
Jun 10, 2026
Primary contact
Grace Metzler
(315) 348-5081

The 30-second brief

What they're buying

The Village of Lyons Falls is soliciting proposals to develop a comprehensive marketing and branding program, including visual identity standards and wayfinding signage. Proposals are due by July 10, 2026.

What you must deliver

Meeting summary, PAC identification, File sharing platform, Draft branding design, Draft style and implementation guide, Draft location plan for wayfinding elements, Draft marketing strategy, Draft downtown marketing collateral, Public engagement summaries, Board of Trustees presentations, Final branding design, Cost estimate for fabrication, Final marketing strategy, Completion statement

How it's scored

10% Quality and completeness of proposal, 5% Approach to completing the scope of work, 5% Qualification and relevant experience, 10% Past performance on similar projects, 70% Fee for this scope of work

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Summary

The Village of Lyons Falls is soliciting proposals to develop a comprehensive marketing and branding program, including visual identity standards and wayfinding signage. Proposals are due by July 10, 2026.

EVALUATION CRITERIA

5
  • 10% Quality and completeness of proposal
  • 5% Approach to completing the scope of work
  • 5% Qualification and relevant experience
  • 10% Past performance on similar projects
  • 70% Fee for this scope of work

REQUIRED DELIVERABLES

14
  • Meeting summary
  • PAC identification
  • File sharing platform
  • Draft branding design
  • Draft style and implementation guide
  • Draft location plan for wayfinding elements
  • Draft marketing strategy
  • Draft downtown marketing collateral
  • Public engagement summaries
  • Board of Trustees presentations
  • Final branding design
  • Cost estimate for fabrication
  • Final marketing strategy
  • Completion statement

REQUIRED ATTACHMENTS

9
  • Bid page
  • Non-collusion form
  • Anti-sexual harassment form
  • Corporate attestation form
  • MWBE Utilization Plan (Form D)
  • Project schedule
  • Resumes
  • Work samples
  • References
Submit to
Village of Lyons Falls Clerk, 4059 Cherry Street, Lyons Falls, New York 13368
Scope location
Lyons Falls, NY

Questions about this RFP

How do I respond to this RFP from Village of Lyons Falls?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 10, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Village of Lyons Falls Clerk, 4059 Cherry Street, Lyons Falls, New York 13368. For questions, contact Grace Metzler.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Village of Lyons Falls in NY, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Grace Metzler at (315) 348-5081. Questions and answers are typically shared with all prospective bidders.

What are the key deliverables?

The solicitation specifies the following deliverables: Meeting summary, PAC identification, File sharing platform, Draft branding design, Draft style and implementation guide, Draft location plan for wayfinding elements, Draft marketing strategy, Draft downtown marketing collateral, Public engagement summaries, Board of Trustees presentations, Final bra. Proposals should clearly address how each deliverable will be met.

Show 4 more questions

What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "10% Quality and completeness of proposal, 5% Approach to completing the scope of work, 5% Qualification and relevant experience, 10% Past performance on similar projects, 70% Fee for this scope of wor..." Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Village of Lyons Falls?

All active and historical solicitations from Village of Lyons Falls are tracked and searchable. As a city agency, Village of Lyons Falls regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Bid page, Non-collusion form, Anti-sexual harassment form, Corporate attestation form, MWBE Utilization Plan (Form D), Project schedule, Resumes, Work samples, References. Review the full document from Village of Lyons Falls for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Lyons Falls, NY. Review the full solicitation for detailed scope requirements.

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