Village of Brookfield Branding and Identity Plan RFP 2026
Town of BrookfieldCity · Brookfield, IL- Due
- Mar 20, 2026
- Deadline passed
- Posted
- Feb 20, 2026
- Contract term
- 1 year
- Primary contact
- Bob Uphues
- (708) 485-1444
The 30-second brief
The Village of Brookfield is seeking proposals for a comprehensive Branding and Identity Plan, including new logos, taglines, and sub-brands for its business districts. Proposals are due by March 20, 2026.
New logo, Tagline, Graphics, Design scheme, Asset delivery standards, Secondary logo, Sub-brands for business districts, Branding story, Style guide, Staff apparel designs, Entryway sign designs, Typography standards, Electronic templates, Photo library, Licensing guidelines
Firm and personnel qualifications, team experience, methodology, quality of previous work, proposal clarity, completeness, references, cost proposal within $85,000 budget
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Summary
The Village of Brookfield is seeking proposals for a comprehensive Branding and Identity Plan, including new logos, taglines, and sub-brands for its business districts. Proposals are due by March 20, 2026.
EVALUATION CRITERIA
9- Firm and personnel qualifications
- Team experience
- Methodology
- Quality of previous work
- Proposal clarity
- Completeness
- References
- Cost proposal within $85
- 000 budget
REQUIRED DELIVERABLES
15- New logo
- Tagline
- Graphics
- Design scheme
- Asset delivery standards
- Secondary logo
- Sub-brands for business districts
- Branding story
- Style guide
- Staff apparel designs
- Entryway sign designs
- Typography standards
- Electronic templates
- Photo library
- Licensing guidelines
REQUIRED ATTACHMENTS
5- General Conditions and Special Provisions
- Contractor and Sub-Contractor Certifications
- Technical proposal
- Cost proposal
- Proof of insurance
- Submit to
- [email protected]
- Scope location
- Brookfield, IL
- Reported agency
- Village of Brookfield
Questions about this RFP
How do I respond to this RFP from Town of Brookfield?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is March 20, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Bob Uphues.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Brookfield in IL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Bob Uphues at (708) 485-1444. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: New logo, Tagline, Graphics, Design scheme, Asset delivery standards, Secondary logo, Sub-brands for business districts, Branding story, Style guide, Staff apparel designs, Entryway sign designs, Typography standards, Electronic templates, Photo library, Licensing guidelines. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Firm and personnel qualifications, team experience, methodology, quality of previous work, proposal clarity, completeness, references, cost proposal within $85,000 budget" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Town of Brookfield?
All active and historical solicitations from Town of Brookfield are tracked and searchable. As a city agency, Town of Brookfield regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: General Conditions and Special Provisions, Contractor and Sub-Contractor Certifications, technical proposal, cost proposal, proof of insurance. Review the full document from Town of Brookfield for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Brookfield, IL. Review the full solicitation for detailed scope requirements.