University of North Florida Advertising, Marketing and Related Services ITN-26-21 (2026)
University Of North FloridaHigher Ed · Jacksonville, FL- Due
- May 26, 2026
- Deadline passed
- Posted
- Apr 23, 2026
- Contract term
- 3 years
- Primary contact
- Gaea Holt
- (904) 620-1411
The 30-second brief
The University of North Florida (UNF) is seeking proposals from strategic marketing, communication, media buying, branding, advertising, and creative agencies to provide services to the University. The intent of this solicitation is to create a pool of pre-qualified agencies, with whom UNF colleges, departments, centers and units may contract for marketing and advertising services on an as-needed basis. UNF has an estimated annual media spend of $1.5 million per year, net of any commissions or management fees. The initial contract term is for three years, with options to renew for three additional one-year periods. Responses are due by May 26, 2026, at 2:00 PM EDT via the UNF Bid Portal.
Price and best value (35 Points), Experience with demonstrated outcomes planning and implementing campaigns, creative services, and/or media buys (25 Points), Experience with contracts of similar size and scope (25 Points), Demonstrated creative competencies (15 Points)
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Summary
The University of North Florida (UNF) is seeking proposals from strategic marketing, communication, media buying, branding, advertising, and creative agencies to provide services to the University.
The intent of this solicitation is to create a pool of pre-qualified agencies, with whom UNF colleges, departments, centers and units may contract for marketing and advertising services on an as-needed basis. UNF has an estimated annual media spend of $1.5 million per year, net of any commissions or management fees. The initial contract term is for three years, with options to renew for three additional one-year periods. Responses are due by May 26, 2026, at 2:00 PM EDT via the UNF Bid Portal.
EVALUATION CRITERIA
REQUIRED ATTACHMENTS
5- Project History Template
- Fee Schedule Revised - Attachment A
- Certify the response
- Confirm debarment status
- Read UNF's Conflict of Interest statement
- Submit to
- https://app01.jaggaer.com/apps/Router/ViewSourcingEvent?AuthToken=1%3AAES2%23CNAwtaLYvXNCE0944f7rvjaAXfGGX6uOMzB45l2Z7%
- Duration
- 72 months
- Scope location
- Jacksonville, Florida
- Reported agency
- University of North Florida
Questions about this RFP
How do I respond to this RFP from University Of North Florida?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is May 26, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://app01.jaggaer.com/apps/Router/ViewSourcingEvent?AuthToken=1%3AAES2%23CNAwtaLYvXNCE0944f7rvjaAXfGGX6uOMzB45l2Z7%. For questions, contact Gaea Holt.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including University Of North Florida in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Gaea Holt at (904) 620-1411. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Price and best value (35 Points), Experience with demonstrated outcomes planning and implementing campaigns, creative services, and/or media buys (25 Points), Experience with contracts of similar size..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from University Of North Florida?
All active and historical solicitations from University Of North Florida are tracked and searchable. As a higher ed agency, University Of North Florida regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Project History Template, Fee Schedule Revised - Attachment A, Certify the response, Confirm debarment status, Read UNF's Conflict of Interest statement. Review the full document from University Of North Florida for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Jacksonville, Florida. Review the full solicitation for detailed scope requirements.