University of North Florida Advertising, Marketing and Related Services ITN-26-21 2026
University Of North FloridaHigher Ed · Jacksonville, FL- Due
- May 26, 2026
- Deadline passed
- Posted
- Apr 23, 2026
- Contract term
- 3 years
- Primary contact
- Gaea Holt
- (904) 620-1411
The 30-second brief
The University of North Florida (UNF) is issuing an Invitation to Negotiate (ITN-26-21) to establish a pool of pre-qualified agencies for strategic marketing, communication, media buying, branding, advertising, and creative services. The scope includes consultation, planning, production, media placement, monitoring, website development, social media management, photography, and videography. UNF has an estimated annual media spend of $1.5 million. The contract term is for an initial three (3) years with three (3) optional one-year renewals. Respondents must demonstrate at least three years of experience and provide a fee schedule with hourly rates and mark-ups. Proposals are due electronically via the UNF Bid Portal by May 26, 2026, at 2:00 PM EDT. A pre-response meeting is scheduled for April 30, 2026.
Executive summary, Project history, Organizational chart, Biographies of key personnel, Sample media plan, Sample work, Fee schedule
Price and best value (35 Points), Experience with demonstrated outcomes (25 Points), Experience with contracts of similar size and scope (25 Points), Demonstrated creative competencies (15 Points)
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Summary
The University of North Florida (UNF) is issuing an Invitation to Negotiate (ITN-26-21) to establish a pool of pre-qualified agencies for strategic marketing, communication, media buying, branding, advertising, and creative services.
The scope includes consultation, planning, production, media placement, monitoring, website development, social media management, photography, and videography. UNF has an estimated annual media spend of $1.5 million. The contract term is for an initial three (3) years with three (3) optional one-year renewals. Respondents must demonstrate at least three years of experience and provide a fee schedule with hourly rates and mark-ups. Proposals are due electronically via the UNF Bid Portal by May 26, 2026, at 2:00 PM EDT. A pre-response meeting is scheduled for April 30, 2026.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
7- Executive summary
- Project history
- Organizational chart
- Biographies of key personnel
- Sample media plan
- Sample work
- Fee schedule
REQUIRED ATTACHMENTS
3- Project History Template
- Fee Schedule (Attachment A)
- Scope of Work document
REQUIRED STAFFING
3- Submit to
- UNF Bid Portal
- Scope location
- Jacksonville, FL
- Reported agency
- University of North Florida
Questions about this RFP
How do I respond to this RFP from University Of North Florida?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is May 26, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: UNF Bid Portal. For questions, contact Gaea Holt.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including University Of North Florida in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Gaea Holt at (904) 620-1411. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: account management team, CEO, account executive. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Executive summary, Project history, Organizational chart, Biographies of key personnel, Sample media plan, Sample work, Fee schedule. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Price and best value (35 Points), Experience with demonstrated outcomes (25 Points), Experience with contracts of similar size and scope (25 Points), Demonstrated creative competencies (15 Points)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from University Of North Florida?
All active and historical solicitations from University Of North Florida are tracked and searchable. As a higher ed agency, University Of North Florida regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Project History Template, Fee Schedule (Attachment A), Scope of Work document. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from University Of North Florida for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Jacksonville, FL. Review the full solicitation for detailed scope requirements.