University of Arizona RFP L192611 Online Brand Strategy & Creative Development 2026
University Of ArizonaHigher Ed · Tucson, AZ- Due
- May 22, 2026
- Deadline passed
- Posted
- May 4, 2026
- Contract term
- 1 year
- Primary contact
- Celeste Kanzig
The 30-second brief
The University of Arizona is seeking proposals from agencies to develop a unified, customer-facing online education brand. This includes creating a brand strategy and the ensuing creative executions for its online education offerings, consolidating Arizona Online and U of A Global Campus under a single brand with two distinct pathways. The project involves research, competitive analysis, positioning, naming, brand migration strategy, and creative platform development.
Brand platform, Positioning statement, Brand personality traits, Audience-specific messaging matrix, Naming options, Brand migration strategy, Creative platform, Creative assets (digital display, Social media, OOH), Optional services (pricing strategy, UX/UI design, Landing pages)
Brand Strategy Experience, Online Brand Experience, Firm Profile, Price, Creative Expertise
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Summary
The University of Arizona is seeking proposals from agencies to develop a unified, customer-facing online education brand.
This includes creating a brand strategy and the ensuing creative executions for its online education offerings, consolidating Arizona Online and U of A Global Campus under a single brand with two distinct pathways. The project involves research, competitive analysis, positioning, naming, brand migration strategy, and creative platform development.
EVALUATION CRITERIA
5- Brand Strategy Experience
- Online Brand Experience
- Firm Profile
- Price
- Creative Expertise
REQUIRED DELIVERABLES
9- Brand platform
- Positioning statement
- Brand personality traits
- Audience-specific messaging matrix
- Naming options
- Brand migration strategy
- Creative platform
- Creative assets (digital display, Social media, OOH)
- Optional services (pricing strategy, UX/UI design, Landing pages)
REQUIRED ATTACHMENTS
4- Proposal Certification form
- VPAT (Voluntary Product Accessibility Template) or WCAG 2.1 Conformance Statement
- Legal Workers Certification
- Work Product Agreement
REQUIRED STAFFING
Team members assigned to the account (titles and short bios)
- Submit to
- https://arizona.app.box.com/f/ded95527503d4e398472cf168e0e4a66
- Duration
- 12 months
- Scope location
- Tucson, Arizona
- Reported agency
- University of Arizona
Questions about this RFP
How do I respond to this RFP from University Of Arizona?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is May 22, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://arizona.app.box.com/f/ded95527503d4e398472cf168e0e4a66. For questions, contact Celeste Kanzig.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including University Of Arizona in AZ, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Celeste Kanzig. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Team members assigned to the account (titles and short bios). Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Brand platform, Positioning statement, Brand personality traits, Audience-specific messaging matrix, Naming options, Brand migration strategy, Creative platform, Creative assets (digital display, Social media, OOH), Optional services (pricing strategy, UX/UI design, Landing pages). Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Brand Strategy Experience, Online Brand Experience, Firm Profile, Price, Creative Expertise" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from University Of Arizona?
All active and historical solicitations from University Of Arizona are tracked and searchable. As a higher ed agency, University Of Arizona regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Proposal Certification form, VPAT (Voluntary Product Accessibility Template) or WCAG 2.1 Conformance Statement, Legal Workers Certification, Work Product Agreement. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from University Of Arizona for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Tucson, Arizona. Review the full solicitation for detailed scope requirements.