SouthWest Transit - Marketing Professional Services - RFP 26-00005 (2026)
Southwest Metro Transit CommissionPublic Authority · Eden Prairie, MN- Due
- Nov 6, 2026
- 9 days left
- Posted
- Sep 25, 2026
The 30-second brief
SouthWest Transit (SWT) is seeking proposals from qualified agencies to provide professional marketing campaign consulting services, media buying, and creative support on a project-by-project basis. Core objectives include increasing brand conversions and YoY ridership across SW Transit, SW Prime, and SW Shuttle services, marketing new and existing services, and supporting service area expansion across Eden Prairie, Chanhassen, Chaska, Carver, and Victoria. Required capabilities cover marketing campaign consulting, campaign execution, media buying, and creative support such as ad concept development, graphic design, copywriting, and video production. Proposals are due by November 6, 2026, at 5:00 PM, with an optional pre-proposal meeting on September 30, 2026, and question submissions due by October 7, 2026.
Agency overview 15%, Team & qualifications 15%, Case studies 30%, Fee structure 20%, References 20%
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Summary
SouthWest Transit (SWT) is seeking proposals from qualified agencies to provide professional marketing campaign consulting services, media buying, and creative support on a project-by-project basis.
Core objectives include increasing brand conversions and YoY ridership across SW Transit, SW Prime, and SW Shuttle services, marketing new and existing services, and supporting service area expansion across Eden Prairie, Chanhassen, Chaska, Carver, and Victoria. Required capabilities cover marketing campaign consulting, campaign execution, media buying, and creative support such as ad concept development, graphic design, copywriting, and video production. Proposals are due by November 6, 2026, at 5:00 PM, with an optional pre-proposal meeting on September 30, 2026, and question submissions due by October 7, 2026.
EVALUATION CRITERIA
5- Agency overview 15%
- Team & qualifications 15%
- Case studies 30%
- Fee structure 20%
- References 20%
REQUIRED ATTACHMENTS
Agency overview and capabilities, Description of a key differentiator, Team bios / qualifications, Case studies, List of tools used and/or subscriptions leveraged, Breakdown of fee structure, Name title address telephone number and e-mail address of contact person, Cancellation or agreement termination policy, References
- Submit to
- [email protected]
- Scope location
- Eden Prairie, Minnesota
- Reported agency
- SouthWest Transit
Questions about this RFP
How do I respond to this RFP from Southwest Metro Transit Commission?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 6, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected].
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Southwest Metro Transit Commission in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Agency overview 15%, Team & qualifications 15%, Case studies 30%, Fee structure 20%, References 20%" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Southwest Metro Transit Commission?
All active and historical solicitations from Southwest Metro Transit Commission are tracked and searchable. As a public authority agency, Southwest Metro Transit Commission regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
Is this solicitation still open for submissions?
Based on the posted deadline of November 6, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Agency overview and capabilities, Description of a key differentiator, Team bios / qualifications, Case studies, List of tools used and/or subscriptions leveraged, Breakdown of fee structure, Name tit. Review the full document from Southwest Metro Transit Commission for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Eden Prairie, Minnesota. Review the full solicitation for detailed scope requirements.