Regional Transportation District Brand Reputation Campaign Request For Quotation 026MB004, 2026
Regional Transportation DistrictSpecial District · Denver, CO- Due
- Dec 7, 2026
- 26 days left
- Posted
- Nov 4, 2026
- Duration
- 4 months
- Primary contact
- Marla Bainbridge
- (303) 299-2411
The 30-second brief
The Regional Transportation District (RTD) Communications and Engagement Department is seeking a qualified brand marketing agency for a Brand Reputation Campaign (Solicitation 026MB004) across the Denver metro area. The selected agency will perform research, audience segmentation, competitive and peer analysis, stakeholder engagement, and develop a comprehensive creative campaign concept designed to accentuate positive brand attributes, shift public perception, and increase positive brand sentiment. Services include brand assessment reports, strategic positioning frameworks, creative concept pitches, and final campaign guidebooks and digital assets. The performance period is 120 days. Submissions are due by December 7, 2026, at 2:00 pm via RTD's online procurement portal.
Brand Assessment Report, Strategic Positioning Framework, Creative Concept Pitch, Final Campaign Guidebook, Final Digital Files
Lowest responsive cost
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Summary
The Regional Transportation District (RTD) Communications and Engagement Department is seeking a qualified brand marketing agency for a Brand Reputation Campaign (Solicitation 026MB004) across the Denver metro area.
The selected agency will perform research, audience segmentation, competitive and peer analysis, stakeholder engagement, and develop a comprehensive creative campaign concept designed to accentuate positive brand attributes, shift public perception, and increase positive brand sentiment. Services include brand assessment reports, strategic positioning frameworks, creative concept pitches, and final campaign guidebooks and digital assets. The performance period is 120 days. Submissions are due by December 7, 2026, at 2:00 pm via RTD's online procurement portal.
EVALUATION CRITERIA
Lowest responsive cost
REQUIRED DELIVERABLES
5- Brand Assessment Report
- Strategic Positioning Framework
- Creative Concept Pitch
- Final Campaign Guidebook
- Final Digital Files
REQUIRED ATTACHMENTS
5- Quotation Cost
- Open Records Copy of Bid
- Organizational Conflict of Interest Disclosure
- Current W9
- Key Personnel
- Submit to
- https://procurement.opengov.com/portal/rtd-denver
- Scope location
- Denver, CO
Questions about this RFQ
How do I respond to this RFQ from Regional Transportation District?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 7, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://procurement.opengov.com/portal/rtd-denver. For questions, contact Marla Bainbridge.
Can small businesses or minority-owned firms bid on this RFQ?
Most government agencies, including Regional Transportation District in CO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFQ submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Marla Bainbridge at (303) 299-2411. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Brand Assessment Report, Strategic Positioning Framework, Creative Concept Pitch, Final Campaign Guidebook, Final Digital Files. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Lowest responsive cost" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Regional Transportation District?
All active and historical solicitations from Regional Transportation District are tracked and searchable. As a special district agency, Regional Transportation District regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 4 months. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of December 7, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFQ?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Quotation Cost, Open Records Copy of Bid, Organizational Conflict of Interest Disclosure, Current W9, Key Personnel. Review the full document from Regional Transportation District for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Denver, CO. Review the full solicitation for detailed scope requirements.