Orleans Parish School Board EC Advertisement and Marketing Services RFP No. 27-0058
Orleans Parish School DistrictSchool · New Orleans, LA- Due
- Oct 27, 2026
- Deadline passed
- Posted
- Sep 24, 2026
- Contract term
- 1 year
- Primary contact
- Paul A. Lucius
The 30-second brief
Orleans Parish School Board is seeking proposals from qualified marketing firms to provide comprehensive EC advertisement and marketing services under RFP No. 27-0058. The selected agency will serve as the Agency of Record for early learning and childcare marketing initiatives, conducting website audits, developing campaign strategies, and managing media buys across billboards, bus advertisements, paid social media, video ads, and print collateral. The scope includes search engine optimization (SEO), generative engine optimization (GEO), WCAG 2.1 Level AA digital compliance, and community awareness campaigns targeting parents of children ages 6 weeks to 4 years old in New Orleans, Louisiana. The project budget is set between $250,000 and $300,000 with a 1-year contract term and a possible 2-year extension. Electronic proposals are due by October 27, 2026, at 11:00 A.M. A virtual pre-proposal meeting is scheduled for October 9, 2026, and questions are due by October 12, 2026. A Disadvantaged Business Enterprise (DBE) goal of 35% applies to this procurement.
Business References: 5, Years of Experience: 10, Knowledge of NOLA-PS Processes and Procedures: 10, Familiarity Early Childhood unified/coordinated enrollment districts: 10, Local (Louisiana): 15, On-staff Expertise: 10, Number of Clients Served: 5, Language Translation Partnerships: 10, Cost: 15, Disadvantaged Business Enterprise Goal (DBE) of 35%: 10
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Summary
Orleans Parish School Board is seeking proposals from qualified marketing firms to provide comprehensive EC advertisement and marketing services under RFP No. 27-0058.
The selected agency will serve as the Agency of Record for early learning and childcare marketing initiatives, conducting website audits, developing campaign strategies, and managing media buys across billboards, bus advertisements, paid social media, video ads, and print collateral. The scope includes search engine optimization (SEO), generative engine optimization (GEO), WCAG 2.1 Level AA digital compliance, and community awareness campaigns targeting parents of children ages 6 weeks to 4 years old in New Orleans, Louisiana. The project budget is set between $250,000 and $300,000 with a 1-year contract term and a possible 2-year extension. Electronic proposals are due by October 27, 2026, at 11:00 A.M. A virtual pre-proposal meeting is scheduled for October 9, 2026, and questions are due by October 12, 2026. A Disadvantaged Business Enterprise (DBE) goal of 35% applies to this procurement.
EVALUATION CRITERIA
10- Business References: 5
- Years of Experience: 10
- Knowledge of NOLA-PS Processes and Procedures: 10
- Familiarity Early Childhood unified/coordinated enrollment districts: 10
- Local (Louisiana): 15
- On-staff Expertise: 10
- Number of Clients Served: 5
- Language Translation Partnerships: 10
- Cost: 15
- Disadvantaged Business Enterprise Goal (DBE) of 35%: 10
REQUIRED ATTACHMENTS
18- Authority to Contract on Behalf of Company
- Cost Proposal Form
- References
- Indemnity & Insurance
- Certification Regarding Debarment
- Suspension
- Ineligibility and Voluntary Exclusion
- Certifications Regarding Lobbying
- Proposer's Certification
- Non-Collusion Statement
- Vendor Registration Form
- Orleans Parish School Board Standards Prohibiting Conflicts of Interest
- Proposer Guaranties and Warranties
- Edgar Contract Addendum
- DBE Responsiveness Form 1
- DBE Responsiveness Form 2
- Professional Services Compliance Certification Checklist
- Verification of DBE Certification Form
- Submit to
- [email protected]
- Duration
- 12 months
- Scope location
- New Orleans, LA
- Reported agency
- Orleans Parish School Board
Questions about this RFP
How do I respond to this RFP from Orleans Parish School District?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 27, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Paul A. Lucius.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Orleans Parish School District in LA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Paul A. Lucius. Questions and answers are typically shared with all prospective bidders.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Business References: 5, Years of Experience: 10, Knowledge of NOLA-PS Processes and Procedures: 10, Familiarity Early Childhood unified/coordinated enrollment districts: 10, Local (Louisiana): 15, On-..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Orleans Parish School District?
All active and historical solicitations from Orleans Parish School District are tracked and searchable. As a school agency, Orleans Parish School District regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Authority to Contract on Behalf of Company, Cost Proposal Form, References, Indemnity & Insurance, Certification Regarding Debarment, Suspension, Ineligibility and Voluntary Exclusion, Certifications. Review the full document from Orleans Parish School District for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: New Orleans, LA. Review the full solicitation for detailed scope requirements.