Orange County Transportation Authority - OC Streetcar Ridership Marketing Program - RFP 260630, 2026
Orange County Transportation AuthorityPublic Authority · Orange, CA- Due
- Nov 18, 2026
- 7 days left
- Posted
- Oct 29, 2026
- Contract term
- 1.5 years
- Primary contact
- Michael Cardozo
- (714) 560-5627
The 30-second brief
The Orange County Transportation Authority (OCTA) seeks qualified consultants to provide a comprehensive ridership marketing and customer communications program for the OC Streetcar project. The scope includes market research, branding, social media marketing, creative design, digital channel development, targeted advertising, campaign management, planning rail-opening and launch events, and providing multi-lingual community outreach in Spanish and Vietnamese. The project has a budget of $450,000 for an eighteen-month term, with proposals due by November 18, 2026. Submittals must be made electronically via the OpenGov Procurement portal. A question submittal deadline is set for November 4, 2026, and mandatory interviews are scheduled for December 10, 2026.
Ridership marketing and customer communications plan, Market research and focus groups, Branded graphic design and digital/print marketing collateral, Video production, Social media campaigns, Pre-opening and opening events, Monthly progress reports, Monthly invoices, Annual report, Project archive of photography and video
Qualifications of the Firm (30%), Staffing and Project Organization (20%), Work Plan (25%), Cost and Price (25%)
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Summary
The Orange County Transportation Authority (OCTA) seeks qualified consultants to provide a comprehensive ridership marketing and customer communications program for the OC Streetcar project.
The scope includes market research, branding, social media marketing, creative design, digital channel development, targeted advertising, campaign management, planning rail-opening and launch events, and providing multi-lingual community outreach in Spanish and Vietnamese. The project has a budget of $450,000 for an eighteen-month term, with proposals due by November 18, 2026. Submittals must be made electronically via the OpenGov Procurement portal. A question submittal deadline is set for November 4, 2026, and mandatory interviews are scheduled for December 10, 2026.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
10- Ridership marketing and customer communications plan
- Market research and focus groups
- Branded graphic design and digital/print marketing collateral
- Video production
- Social media campaigns
- Pre-opening and opening events
- Monthly progress reports
- Monthly invoices
- Annual report
- Project archive of photography and video
REQUIRED ATTACHMENTS
23- Letter of Transmittal
- Profile of Firm
- Firm's Financial Condition
- Firm's Experience
- Marketing and Customer Engagement Program Experience
- Subcontractors
- Lobbying or Advocating Services
- References
- Key Personnel Resumes
- Adequacy of Labor Resources
- Project Organization Chart
- Key Personnel Availability
- Approach
- Sequence of Activities
- Samples of Past Collateral
- Quality Control Methods
- Special Issues or Problems
- Enhancements or Innovations
- Proposal Exceptions and/or Deviations
- Price Summary Sheet
- Status of Past and Present Contracts Form
- Submittal Confirmation
- W-9 form
REQUIRED STAFFING
15- Submit to
- https://procurement.opengov.com/portal/octa/projects/319437
- Duration
- 18 months
- Scope location
- Orange, CA
Questions about this RFP
How do I respond to this RFP from Orange County Transportation Authority?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 18, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://procurement.opengov.com/portal/octa/projects/319437. For questions, contact Michael Cardozo.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Orange County Transportation Authority in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Michael Cardozo at (714) 560-5627. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Project Manager, Creative Director, Account Coordinator, Designer, Senior Producer, Graphic Design, Copywriter/Content Development, Social Media Planning and Execution, Media Planning and Buying, Market Research, Translation Services, Photography, Photo Manipulation/Retouching, Illustration, Print P. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Ridership marketing and customer communications plan, Market research and focus groups, Branded graphic design and digital/print marketing collateral, Video production, Social media campaigns, Pre-opening and opening events, Monthly progress reports, Monthly invoices, Annual report, Project archive. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Qualifications of the Firm (30%), Staffing and Project Organization (20%), Work Plan (25%), Cost and Price (25%)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Orange County Transportation Authority?
All active and historical solicitations from Orange County Transportation Authority are tracked and searchable. As a public authority agency, Orange County Transportation Authority regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1.5 years. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of November 18, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Letter of Transmittal, Profile of Firm, Firm's Financial Condition, Firm's Experience, Marketing and Customer Engagement Program Experience, Subcontractors, Lobbying or Advocating Services, References. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Orange County Transportation Authority for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Orange, CA. Review the full solicitation for detailed scope requirements.