North Carolina Housing Finance Agency NC Home Advantage Suite Marketing Campaign RFP 082026
North Carolina Housing Finance AgencyState Housing Authority · Raleigh, NC- Due
- Sep 15, 2026
- Deadline passed
- Posted
- Aug 11, 2026
- Contract term
- 1 year
- Primary contact
- Madison Fisler Lewis
- (919) 877-5608
The 30-second brief
The North Carolina Housing Finance Agency seeks a vendor for a comprehensive digital marketing campaign, including SEO, video production for streaming services, and email retargeting. Proposals are due by September 15, 2026.
Digital marketing campaign, Campaign microsite, Marketing videos, Email marketing strategy, Monthly analytic reports, Print design pieces
Responsiveness to work scope (35%), Demonstrated experience (35%), Cost-effectiveness (10%), Comprehensiveness (10%), Personnel assigned (10%)
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Summary
The North Carolina Housing Finance Agency seeks a vendor for a comprehensive digital marketing campaign, including SEO, video production for streaming services, and email retargeting. Proposals are due by September 15, 2026.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
6- Digital marketing campaign
- Campaign microsite
- Marketing videos
- Email marketing strategy
- Monthly analytic reports
- Print design pieces
REQUIRED ATTACHMENTS
5- Staff bios
- Three references
- Project plan
- Cost proposal
- Signed execution page
- Submit to
- [email protected]
- Duration
- 36 months
- Scope location
- North Carolina
Questions about this RFP
How do I respond to this RFP from North Carolina Housing Finance Agency?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 15, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Madison Fisler Lewis.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including North Carolina Housing Finance Agency in NC, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Madison Fisler Lewis at (919) 877-5608. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Digital marketing campaign, Campaign microsite, Marketing videos, Email marketing strategy, Monthly analytic reports, Print design pieces. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Responsiveness to work scope (35%), Demonstrated experience (35%), Cost-effectiveness (10%), Comprehensiveness (10%), Personnel assigned (10%)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from North Carolina Housing Finance Agency?
All active and historical solicitations from North Carolina Housing Finance Agency are tracked and searchable. As a state housing authority agency, North Carolina Housing Finance Agency regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: staff bios, three references, project plan, cost proposal, signed execution page. Review the full document from North Carolina Housing Finance Agency for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: North Carolina. Review the full solicitation for detailed scope requirements.