New York State Office of Information Technology Services - Google Analytics Implementation IFB C000975 - 2026
New York State Office of Information Technology Services | State of New YorkState · Albany, NY- Due
- Aug 11, 2026
- Deadline passed
- Posted
- Jul 28, 2026
- Contract term
- 2 years
- Primary contact
- Robert Kennedy
The 30-second brief
The New York State Office of Information Technology Services (ITS) is seeking an authorized reseller partner and project partner to provide Google Analytics 4 360 (GA4 360) and Google Tag Manager 360 (GTM360) enterprise license software and implementation services. The scope of work encompasses project management, a 12-week implementation schedule, measurement strategy development, GA4 360 configuration, GTM360 setup, BigQuery data integration, knowledge transfer, and minimum support obligations. Bidders must have at least three years of continuous experience providing Google Analytics products and services, current certifications, and be authorized reseller partners. The contract term is two years with an estimated volume of up to 375,000,000 monthly events. Proposals are due by August 11, 2026, and the award will be made on a lowest cost basis.
Google Analytics 4 360 (GA4 360) enterprise license software, Google Tag Manager 360 (GTM360) setup and configuration, BigQuery data integration, Weekly Project Status Reports, Issue Log & Proposed Solutions, Client Goal Report & Constraint Analysis, Client Input Requirements Checklist, Roles & Responsibilities Matrix, Project Plan & Communication Cadence, Final Scope of Services Document, Background & Existing Documentation Summary, Project Plan & Milestone Schedule, Measurement Framework Report, Solution Design Document, Foundational GA4 360 Configuration, Validation and Reporting, Implementation Project Close Out Report
Lowest Cost
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Summary
The New York State Office of Information Technology Services (ITS) is seeking an authorized reseller partner and project partner to provide Google Analytics 4 360 (GA4 360) and Google Tag Manager 360 (GTM360) enterprise license software and implementation services.
The scope of work encompasses project management, a 12-week implementation schedule, measurement strategy development, GA4 360 configuration, GTM360 setup, BigQuery data integration, knowledge transfer, and minimum support obligations. Bidders must have at least three years of continuous experience providing Google Analytics products and services, current certifications, and be authorized reseller partners. The contract term is two years with an estimated volume of up to 375,000,000 monthly events. Proposals are due by August 11, 2026, and the award will be made on a lowest cost basis.
EVALUATION CRITERIA
Lowest Cost
REQUIRED DELIVERABLES
17- Google Analytics 4 360 (GA4 360) enterprise license software
- Google Tag Manager 360 (GTM360) setup and configuration
- BigQuery data integration
- Weekly Project Status Reports
- Issue Log & Proposed Solutions
- Client Goal Report & Constraint Analysis
- Client Input Requirements Checklist
- Roles & Responsibilities Matrix
- Project Plan & Communication Cadence
- Final Scope of Services Document
- Background & Existing Documentation Summary
- Project Plan & Milestone Schedule
- Measurement Framework Report
- Solution Design Document
- Foundational GA4 360 Configuration
- Validation and Reporting
- Implementation Project Close Out Report
REQUIRED ATTACHMENTS
Attachment 1 - Financial Response Workbook, Attachment 2 - Firm Offer Letter and Conflict of Interest Disclosure, Attachment 3 - Bidder Questions and Extraneous Terms and Conditions Form, Attachment 4 - Contractor Certification of Covered Agency (ST-220-CA), Attachment 5 - FOIL & Litigation Disclosure, Attachment 6 - Compliance with HIPAA and HITECH, Attachment 7 - ITS Consultant Confidentiality and Non-Disclosure Contract, Attachment 8 - Consultant Disclosure Forms A-B, Attachment 9 - NYS ITS Required Forms 6.12.24, Attachment 10 - Minimum Qualifications Form, Attachment 11 - Deliverable Acceptance Form, Certificates of Insurance, OSC VendRep Online Responsibility Questionnaire
- Submit to
- [email protected]
- Scope location
- Albany, NY
- Reported agency
- New York State Office of Information Technology Services
Questions about this IFB
How do I respond to this IFB from New York State Office of Information Technology Services | State of New York?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is August 11, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Robert Kennedy.
Can small businesses or minority-owned firms bid on this IFB?
Most government agencies, including New York State Office of Information Technology Services | State of New York in NY, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the IFB submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Robert Kennedy. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Google Analytics 4 360 (GA4 360) enterprise license software, Google Tag Manager 360 (GTM360) setup and configuration, BigQuery data integration, Weekly Project Status Reports, Issue Log & Proposed Solutions, Client Goal Report & Constraint Analysis, Client Input Requirements Checklist, Roles & Resp. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Lowest Cost" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from New York State Office of Information Technology Services | State of New York?
All active and historical solicitations from New York State Office of Information Technology Services | State of New York are tracked and searchable. As a state agency, New York State Office of Information Technology Services | State of New York regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 2 years. Contract terms may include renewal options.
What documents are required to bid on this IFB?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Attachment 1 - Financial Response Workbook, Attachment 2 - Firm Offer Letter and Conflict of Interest Disclosure, Attachment 3 - Bidder Questions and Extraneous Terms and Conditions Form, Attachment 4. Review the full document from New York State Office of Information Technology Services | State of New York for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Albany, NY. Review the full solicitation for detailed scope requirements.