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New York State Department of Health - PrEP Aware Campaign Collaborative - RFA #20766 / #25-0005 (2026)

New York State Department of Health | State of New York logoNew York State Department of Health | State of New York
Due
Jul 14, 2026
Deadline passed
Posted
May 26, 2026
Contract term
5 years
Primary contact
Rachel Newport

The 30-second brief

What they're buying

The New York State Department of Health AIDS Institute announces a funding opportunity to plan and implement a community-driven public health campaign to increase Pre-exposure Prophylaxis (PrEP) awareness and uptake among populations at risk for acquiring HIV. The project involves convening a collaborative of community representatives, recruiting spokesmodels, creating campaign assets in English and Spanish including a digital social media toolkit and webpage, and supporting regional liaisons across NYS regions (New York City, Long Island, Hudson Valley, Capital District, Central New York, Finger Lakes, and Western New York). Up to $243,000 annually is available for a five-year contract term from December 1, 2026 through November 30, 2031 (maximum $1,215,000). Applications are due by July 14, 2026, at 4:00 PM ET, and must be submitted via the Statewide Financial System (SFS) and by email to [email protected]. Applicants must be prequalified in SFS and meet MWBE participation goals of 15% MBE and 15% WBE.

What you must deliver

Public health campaign assets, Digital social media toolkit, Webpage, Annual campaign activities, Community collaboration, Regional liaison support, Spokesmodel recruitment

How it's scored

Narrative/Technical Proposal (80%), Budget/Cost Proposal (20%), Health Equity, Program Design and Implementation, Community and Agency Description

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Summary

The New York State Department of Health AIDS Institute announces a funding opportunity to plan and implement a community-driven public health campaign to increase Pre-exposure Prophylaxis (PrEP) awareness and uptake among populations at risk for acquiring HIV. The project involves convening a collaborative of community representatives, recruiting spokesmodels, creating campaign assets in English and Spanish including a digital social media toolkit and webpage, and supporting regional liaisons across NYS regions (New York City, Long Island, Hudson Valley, Capital District, Central New York, Finger Lakes, and Western New York).

Up to $243,000 annually is available for a five-year contract term from December 1, 2026 through November 30, 2031 (maximum $1,215,000). Applications are due by July 14, 2026, at 4:00 PM ET, and must be submitted via the Statewide Financial System (SFS) and by email to [email protected]. Applicants must be prequalified in SFS and meet MWBE participation goals of 15% MBE and 15% WBE.

EVALUATION CRITERIA

Narrative/Technical Proposal80%
Budget/Cost Proposal20%
Health Equity
Program Design and Implementation
Community and Agency Description

REQUIRED DELIVERABLES

7
  • Public health campaign assets
  • Digital social media toolkit
  • Webpage
  • Annual campaign activities
  • Community collaboration
  • Regional liaison support
  • Spokesmodel recruitment

REQUIRED ATTACHMENTS

Attachment 1 - Statement of Assurances, Attachment 2 - History of Funding for Multimedia Marketing Public Health Campaigns, Attachment 3 - Letters of Support, Attachment 10 - Vendor Responsibility Attestation, Attachment 11 - Gender-Based Violence and the Workplace Certification, Attachment 12 - Application Checklist, Attachment 13A or 13B - Minority and Women-Owned Business Enterprise Requirement Forms, Attachment 14 - Application Cover Page, Attachment 15 - Budget Forms

Submit to
Statewide Financial System (SFS) and [email protected]
Duration
60 months
Scope location
Albany, NY
Reported agency
New York State Department of Health

Questions about this RFEI

How do I respond to this RFEI from New York State Department of Health | State of New York?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 14, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Statewide Financial System (SFS) and [email protected]. For questions, contact Rachel Newport.

Can small businesses or minority-owned firms bid on this RFEI?

Most government agencies, including New York State Department of Health | State of New York in NY, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFEI submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Rachel Newport. Questions and answers are typically shared with all prospective bidders.

What are the key deliverables?

The solicitation specifies the following deliverables: Public health campaign assets, Digital social media toolkit, Webpage, Annual campaign activities, Community collaboration, Regional liaison support, Spokesmodel recruitment. Proposals should clearly address how each deliverable will be met.

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What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Narrative/Technical Proposal (80%), Budget/Cost Proposal (20%), Health Equity, Program Design and Implementation, Community and Agency Description" Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from New York State Department of Health | State of New York?

All active and historical solicitations from New York State Department of Health | State of New York are tracked and searchable. As a state agency, New York State Department of Health | State of New York regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What is the contract term for this solicitation?

The anticipated contract term is 5 years. Contract terms may include renewal options.

What documents are required to bid on this RFEI?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Attachment 1 - Statement of Assurances, Attachment 2 - History of Funding for Multimedia Marketing Public Health Campaigns, Attachment 3 - Letters of Support, Attachment 10 - Vendor Responsibility Att. Review the full document from New York State Department of Health | State of New York for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Albany, NY. Review the full solicitation for detailed scope requirements.

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