Minnesota State University-Mankato Advertising and Media Buying Services RFP - SRC-SPC-2027-000637-RFP (2026)
Minnesota State University-MankatoHigher Ed · Mankato, MN- Due
- Sep 14, 2026
- Deadline passed
- Posted
- Aug 24, 2026
- Contract term
- 1 year
- Primary contact
- Austin Calhoun
- (651) 846-1746
The 30-second brief
Saint Paul College seeks proposals from qualified firms to plan, buy, and manage a paid media campaign supporting student enrollment and building awareness for its two-year technical and community college education in Saint Paul, Minnesota. The selected media buying partner will manage campaigns across digital, streaming, broadcast, and out-of-home channels, including paid social, paid search, display, video, programmatic, Connected TV, and radio placements. Scope includes media planning and strategy, campaign calendar development, audience targeting, performance tracking, attribution modeling, dashboard reporting, and optional creative production. Vendors must submit proposals via the Minnesota State SWIFT Supplier Portal by September 14, 2026, 4:00 PM CDT. Initial contract term is one year with options for up to two additional one-year renewals.
Work Plan (Quality and strategic fit of proposed media plan) 30, Experience (Relevant experience and past performance) 25, Cost (Cost effectiveness, value, and transparency of fees and commissions) 20, Reporting, attribution, and accountability 15, References 5, Supplier Diversity (Certified diverse vendor and/or sub-contracting 10% or more to a certified TGB) 5
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Summary
Saint Paul College seeks proposals from qualified firms to plan, buy, and manage a paid media campaign supporting student enrollment and building awareness for its two-year technical and community college education in Saint Paul, Minnesota.
The selected media buying partner will manage campaigns across digital, streaming, broadcast, and out-of-home channels, including paid social, paid search, display, video, programmatic, Connected TV, and radio placements. Scope includes media planning and strategy, campaign calendar development, audience targeting, performance tracking, attribution modeling, dashboard reporting, and optional creative production. Vendors must submit proposals via the Minnesota State SWIFT Supplier Portal by September 14, 2026, 4:00 PM CDT. Initial contract term is one year with options for up to two additional one-year renewals.
EVALUATION CRITERIA
Work Plan (Quality and strategic fit of proposed media plan) 30, Experience (Relevant experience and past performance) 25, Cost (Cost effectiveness, value, and transparency of fees and commissions) 20, Reporting, attribution, and accountability 15, References 5, Supplier Diversity (Certified diverse vendor and/or sub-contracting 10% or more to a certified TGB) 5
REQUIRED ATTACHMENTS
4- Affidavit of Non-Collusion
- Affirmative Action declaration page
- Supplier Diversity Form
- References spreadsheet
- Duration
- 12 months
- Scope location
- Saint Paul, MN
Questions about this RFP
How do I respond to this RFP from Minnesota State University-Mankato?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 14, 2026. Be sure to include all required attachments as outlined in the solicitation. For questions, contact Austin Calhoun.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Minnesota State University-Mankato in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Austin Calhoun at (651) 846-1746. Questions and answers are typically shared with all prospective bidders.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Work Plan (Quality and strategic fit of proposed media plan) 30, Experience (Relevant experience and past performance) 25, Cost (Cost effectiveness, value, and transparency of fees and commissions) 20..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Minnesota State University-Mankato?
All active and historical solicitations from Minnesota State University-Mankato are tracked and searchable. As a higher ed agency, Minnesota State University-Mankato regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Affidavit of Non-Collusion, Affirmative Action declaration page, Supplier Diversity Form, References spreadsheet. Review the full document from Minnesota State University-Mankato for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Saint Paul, MN. Review the full solicitation for detailed scope requirements.