Michigan State University - Social Media Agency Services - RFP #960604 (2026)
Michigan State UniversityHigher Ed · East Lansing, MI- Due
- Nov 13, 2026
- 10 days left
- Posted
- Oct 30, 2026
- Contract term
- 2 years
- Primary contact
- Anya Saarela
The 30-second brief
Michigan State University (MSU) is soliciting proposals through Request for Proposal (RFP) #960604 for a social media agency to partner with the Apple Manufacturing Academy (AMA). The scope of work covers a 12-month elevated engagement in two phases: Phase 1 Onboarding and Foundation (strategic roadmap, social playbook, visual identity development, creative toolkit, template suite, onboarding operations, and platform optimization for Instagram and LinkedIn) and Phase 2 Ongoing Annual Engagement (account management, content creation for 8-10 social moments per month, community management, publishing, monthly performance reports, and quarterly business reviews). The proposal submission deadline is November 13, 2026, at 1:00 PM Eastern. Respondent questions are due by November 5, 2026. Evaluation criteria include implementation of strategy and approach (40%), qualification and experience (30%), pricing (20%), and supplier risk and compliance (10%). Shortlisted suppliers will participate in virtual presentations on November 19-20, 2026. The initial contract term is two years.
Implementation of Strategy, approach and timelines (40%), Qualification & Experience including reference verification (30%), Pricing (20%), Supplier Risk and Compliance (10%)
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Summary
Michigan State University (MSU) is soliciting proposals through Request for Proposal (RFP) #960604 for a social media agency to partner with the Apple Manufacturing Academy (AMA).
The scope of work covers a 12-month elevated engagement in two phases: Phase 1 Onboarding and Foundation (strategic roadmap, social playbook, visual identity development, creative toolkit, template suite, onboarding operations, and platform optimization for Instagram and LinkedIn) and Phase 2 Ongoing Annual Engagement (account management, content creation for 8-10 social moments per month, community management, publishing, monthly performance reports, and quarterly business reviews). The proposal submission deadline is November 13, 2026, at 1:00 PM Eastern. Respondent questions are due by November 5, 2026. Evaluation criteria include implementation of strategy and approach (40%), qualification and experience (30%), pricing (20%), and supplier risk and compliance (10%). Shortlisted suppliers will participate in virtual presentations on November 19-20, 2026. The initial contract term is two years.
EVALUATION CRITERIA
REQUIRED ATTACHMENTS
5- Completed Respondent Information Sheet
- Written response to Scope of Work
- Implementation Strategy and Project Plan
- Signed Pricing Proposal valid for 180 days
- Master Service Agreement
- Submit to
- [email protected]
- Scope location
- East Lansing, MI
Questions about this RFP
How do I respond to this RFP from Michigan State University?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is November 13, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Anya Saarela.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Michigan State University in MI, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Anya Saarela. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Implementation of Strategy, approach and timelines (40%), Qualification & Experience including reference verification (30%), Pricing (20%), Supplier Risk and Compliance (10%)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Michigan State University?
All active and historical solicitations from Michigan State University are tracked and searchable. As a higher ed agency, Michigan State University regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 2 years. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of November 13, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Completed Respondent Information Sheet, Written response to Scope of Work, Implementation Strategy and Project Plan, Signed Pricing Proposal valid for 180 days, Master Service Agreement. Review the full document from Michigan State University for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: East Lansing, MI. Review the full solicitation for detailed scope requirements.