Michigan Economic Development Corporation Pure Michigan Campaign Effectiveness RFQ
Michigan Arts and Culture Council | State of MichiganState · Lansing, MI- Due
- Mar 5, 2026
- Deadline passed
- Posted
- Mar 5, 2026
- Duration
- 12 months
The 30-second brief
The purpose of this RFQ is to obtain quotations from research firms to study the effectiveness of the regional and national Pure Michigan tourism campaign. This analysis should be able to provide overall ROI, paid media-attributed ROI, as well as campaign effectiveness indicators. The report should also provide strategic marketing insights to guide the campaign’s targeting, branding, and communication efforts.
Comprehensive report on Pure Michigan campaign effectiveness, Including media-attributed impact, Brand perception, Campaign effectiveness and messaging resonance, Audience segmentation, Traveler profiles, And competitor assessment.
Hear what Michigan Arts and Culture Council | State of Michigan plans next before it's posted.
Get alerts freeFree account · 30-second setup · No credit card
Summary
The purpose of this RFQ is to obtain quotations from research firms to study the effectiveness of the regional and national Pure Michigan tourism campaign.
This analysis should be able to provide overall ROI, paid media-attributed ROI, as well as campaign effectiveness indicators. The report should also provide strategic marketing insights to guide the campaign’s targeting, branding, and communication efforts.
REQUIRED DELIVERABLES
7- Comprehensive report on Pure Michigan campaign effectiveness
- Including media-attributed impact
- Brand perception
- Campaign effectiveness and messaging resonance
- Audience segmentation
- Traveler profiles
- Competitor assessment
- Submit to
- [email protected]
- Reported agency
- Michigan Economic Development Corporation
Questions about this RFQ
How do I respond to this RFQ from Michigan Arts and Culture Council | State of Michigan?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is March 5, 2026. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: [email protected].
Can small businesses or minority-owned firms bid on this RFQ?
Most government agencies, including Michigan Arts and Culture Council | State of Michigan in MI, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFQ submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
What are the key deliverables?
The solicitation specifies the following deliverables: Comprehensive report on Pure Michigan campaign effectiveness, Including media-attributed impact, Brand perception, Campaign effectiveness and messaging resonance, Audience segmentation, Traveler profiles, And competitor assessment.. Proposals should clearly address how each deliverable will be met.
Show 3 more questions
Where can I find more RFPs from Michigan Arts and Culture Council | State of Michigan?
All active and historical solicitations from Michigan Arts and Culture Council | State of Michigan are tracked and searchable. As a state agency, Michigan Arts and Culture Council | State of Michigan regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 12 months. Contract terms may include renewal options.
What documents are required to bid on this RFQ?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Michigan Arts and Culture Council | State of Michigan for the complete list.