Garrett County Public Schools - Marketing and Communication Campaign - RFP# 2027-003 (2026)
Garrett County Public SchoolsSchool · Oakland, MD- Due
- Oct 1, 2026
- Deadline passed
- Posted
- Sep 17, 2026
- Duration
- 12 months
- Primary contact
- Dr. Nicole Miller
The 30-second brief
Garrett County Public Schools (GCPS) in Garrett County, Maryland seeks proposals from qualified firms under RFP# 2027-003 for a comprehensive marketing, communications, public relations, and community engagement campaign. The campaign aims to tell the GCPS story, strengthen family and community engagement, support student recruitment and retention, and highlight secondary programs including Dual Enrollment, Career and Technical Education (CTE), Advanced Placement (AP), and industry-recognized credentials. The scope of work includes discovery, research, and assessment, comprehensive marketing and communication strategy, storytelling and content development, secondary programs and student pathways campaign, campaign implementation and ongoing support, and campaign evaluation. Proposals are due by October 1, 2026, at 12:00 p.m. Noon (EDT). Evaluation criteria include understanding of GCPS goals, campaign strategy quality, storytelling approach, secondary programs approach, qualifications and experience, project team, and cost proposal.
Overall campaign narrative, Goals, Audiences, Channels, Priorities, And implementation plan; Key messages, Value proposition, Audience-specific messaging, And communication guidance; Process and plan for identifying, Developing, And distributing GCPS stories; Recommended content types, Production schedule, Platforms, And responsibilities; Strategy to increase awareness of and access to dual enrollment, CTE, AP, Credentials, And related opportunities; Outreach strategies, Partnerships, And community communication methods; Approved videos, Photography, Written content, Graphics, Digital assets, Print materials; Coordinated schedule of campaign activities and communications; Templates, Guidance, Training, Or other tools to support sustainability; Performance indicators, Reporting process, And continuous improvement recommendations; Proposed project schedule that identifies major phases, Milestones, Deliverables, And anticipated completion dates; Progress and final reports; Budget and cost proposal including total proposed cost, Costs by project phase or deliverable, Proposed hourly rates
Understanding of GCPS goals, community, and project needs 15%, Quality and comprehensiveness of proposed campaign strategy 20%, Approach to storytelling, community engagement, and audience communications 15%, Approach to secondary programs, student pathways, recruitment, and retention 15%, Qualifications, relevant experience, and work samples 15%, Project team, on-site capacity, and project management 10%, Cost proposal and overall value 10%
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Summary
Garrett County Public Schools (GCPS) in Garrett County, Maryland seeks proposals from qualified firms under RFP# 2027-003 for a comprehensive marketing, communications, public relations, and community engagement campaign.
The campaign aims to tell the GCPS story, strengthen family and community engagement, support student recruitment and retention, and highlight secondary programs including Dual Enrollment, Career and Technical Education (CTE), Advanced Placement (AP), and industry-recognized credentials. The scope of work includes discovery, research, and assessment, comprehensive marketing and communication strategy, storytelling and content development, secondary programs and student pathways campaign, campaign implementation and ongoing support, and campaign evaluation. Proposals are due by October 1, 2026, at 12:00 p.m. Noon (EDT). Evaluation criteria include understanding of GCPS goals, campaign strategy quality, storytelling approach, secondary programs approach, qualifications and experience, project team, and cost proposal.
EVALUATION CRITERIA
18- Understanding of GCPS goals
- Community
- Project needs 15%
- Quality and comprehensiveness of proposed campaign strategy 20%
- Approach to storytelling
- Community engagement
- Audience communications 15%
- Approach to secondary programs
- Student pathways
- Recruitment
- Retention 15%
- Qualifications
- Relevant experience
- Work samples 15%
- Project team
- On-site capacity
- Project management 10%
- Cost proposal and overall value 10%
REQUIRED DELIVERABLES
13- Overall campaign narrative, Goals, Audiences, Channels, Priorities, And implementation plan
- Key messages, Value proposition, Audience-specific messaging, And communication guidance
- Process and plan for identifying, Developing, And distributing GCPS stories
- Recommended content types, Production schedule, Platforms, And responsibilities
- Strategy to increase awareness of and access to dual enrollment, CTE, AP, Credentials, And related opportunities
- Outreach strategies, Partnerships, And community communication methods
- Approved videos, Photography, Written content, Graphics, Digital assets, Print materials
- Coordinated schedule of campaign activities and communications
- Templates, Guidance, Training, Or other tools to support sustainability
- Performance indicators, Reporting process, And continuous improvement recommendations
- Proposed project schedule that identifies major phases, Milestones, Deliverables, And anticipated completion dates
- Progress and final reports
- Budget and cost proposal including total proposed cost, Costs by project phase or deliverable, Proposed hourly rates
REQUIRED ATTACHMENTS
5- Cover Sheet
- Completed Minimum Requirements Form
- Completed Vendor Questionnaire
- Comprehensive marketing proposal
- Public Schools Federal/State/Local Governments Debarment Procedure Certification
- Submit to
- Garrett County Board of Education, Attn: Dr. Nicole Miller, Superintendent, 770 Dennett Road, Oakland, MD 21550 / [email protected]
- Scope location
- Garrett County, MD
Questions about this RFP
How do I respond to this RFP from Garrett County Public Schools?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 1, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Garrett County Board of Education, Attn: Dr. Nicole Miller, Superintendent, 770 Dennett Road, Oakland, MD 21550 / [email protected]. For questions, contact Dr. Nicole Miller.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Garrett County Public Schools in MD, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Dr. Nicole Miller. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Overall campaign narrative, Goals, Audiences, Channels, Priorities, And implementation plan; Key messages, Value proposition, Audience-specific messaging, And communication guidance; Process and plan for identifying, Developing, And distributing GCPS stories; Recommended content types, Production sc. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Understanding of GCPS goals, community, and project needs 15%, Quality and comprehensiveness of proposed campaign strategy 20%, Approach to storytelling, community engagement, and audience communicati..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Garrett County Public Schools?
All active and historical solicitations from Garrett County Public Schools are tracked and searchable. As a school agency, Garrett County Public Schools regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 12 months. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Cover Sheet, Completed Minimum Requirements Form, Completed Vendor Questionnaire, Comprehensive marketing proposal, Public Schools Federal/State/Local Governments Debarment Procedure Certification. Review the full document from Garrett County Public Schools for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Garrett County, MD. Review the full solicitation for detailed scope requirements.